Sydney Children’s Hospital Foundation
Sydney Children’s Hospital Foundation raises money to fund ground breaking medical research and world-class clinical care for sick and injured kids at Sydney Children’s Hospital, Randwick.
Sydney Children’s Hospital is of course government-funded. Seeking voluntary donations is usually undertaken using a heavily promoted public ‘Telethon’ in association with one of Australia’s major TV channels.
Aware that pressure was mounting to divide the proceeds of the Telethon amongst many children’s charities, the Sydney Children’s Hospital Foundation embarked on strategies to develop their own reliable voluntary income streams.
They approached Marlin to develop their new regular giving product from scratch.
We wanted to create a relationship that would inspire people to remember that because of their generosity, something incredible was happening every single day. We struck upon the idea of combining inspirational quotes from children’s authors with stories about the care being provided to babies and children.
After much deliberation we were thrilled the charity accepted our recommended name of TEAM AMAZING! It encapsulates the upbeat tone we wanted so that we could keep supporters focused on achievements. Emails are sent to coincide with weekly events such as a pick me up for Monday mornings, and a celebration of Hump Days.
By now you’ll have guessed, we can’t tell you what the value proposition is.
Marlin developed a Board Presentation, prototypes for how the value proposition could be brought to life, and went on to create staff roadshow materials and presentation packs for every member of The Smith Family’s 600+ team.
The position has been filtering and since Winter 2016 has made its presence known in Marlin’s large scale fundraising campaigns for The Smith Family.
WHAT MADE IT MARLIN?
The whole Team Amazing regular giving product is vibrant, memorable and brims with positivity. Language maintains warmth and sincerity across all aspects of the communications, while a striking colour palette and fun typographic style creates a wonderfully feel-good vibe.