Friday 27st September 2017
Today, we’d like to make a very special announcement; Marlin Communications is very proud to say that it has become a Certified B Corporation™.
We join the growing movement of more than 2,500 companies across 60 countries that have committed to using business as a force for good. Certified B Corporations include some of the world’s most innovative and sustainable brands, including Ben & Jerry’s, Patagonia, KeepCup and Australian Ethical.
We are the 322nd B Corp in Australia.
An initiative of the US nonprofit organisation B Lab, the B Corp movement aims to redefine business and harness its power to make the world a better place. It’s an ideal with which Marlin emphatically agrees.
“At Marlin, we’ve always believed businesses have a greater obligation to society beyond merely making money,” said Marlin’s founding partner, Karl Tischler.
“Becoming a Certified B Corporation is one of the ways we’ve proven this belief.”
“Successfully meeting B Corporation’s strict criteria for how we operate and how we measure what matters is a fantastic achievement.”
Business partner Dan Geaves agrees. “By becoming a Certified B Corporation, we are saying that we stand for something; that businesses can—and should—give back to the community that they work within.
“Marlin’s B Corp Certification means we can have conversations with our clients, staff and our wider community about what best practice looks like, and be assured that we’ve taken as many steps ourselves to prove that this is possible.”
Marlin went through a rigorous assessment process to qualify for B Corp Certification. The agency needed to show how it meets the highest standards of social and environmental performance, transparency and accountability, and is solving social and environmental problems – a position entirely consistent with its role as a leading creative agency in the for-purpose sector.
B Corp Certification was a natural next step after Marlin won the City of Sydney’s CitySwitch New Signatory of the Year Award in 2016 for excellence in sustainability.
“Sustainability and environmental awareness is part of Marlin’s DNA, and I look forward to the time where this is not the exception in business, but the norm. This is just how every business should be,” said Karl.
“My hope is that we also inspire other Australian companies to become B Corps and join the movement. There is no point in wanting to change the world if only a few organisations commit to something like this—I have little interest in entering a new ‘echo chamber’—I want this to be adopted by every organisation and business—not just by a few…”