Our company was started in 1999. It was created with the intent to charter a path less travelled: to be ethical, sustainable, and financially viable. The distinctive name ‘Marlin’ was chosen to reflect that fish’s unique ability to navigate its own way around the vast seas and oceans of the world.
In 2012 our two Directors – Karl and Dan – formed a business partnership built upon the rapport and bond they’d developed working alongside one another since 2005. The union represented the opportunity for each of them to build a special agency – an agency that would help charities define their brands with careful consideration of fundraising goals, and develop their fundraising campaigns with creative flair to generate trust, attachment, and loyalty.
In 2014 our business was recognised by BRW as one of the Fastest 100 growing companies in Australia. In 2015, as a finalist in the Owner Manager category of the Australian Institute of Management’s 2015 Excellence Awards.
Today, Marlin is a team of nineteen people brought together by a common set of values. We proudly serve twenty clients, and we will always be in humbled awe of the many incredible causes that each of them represent.
It is because of those causes that we have a reason to exist, and the motivation to continue.
Karl Tischler - Founding Director
He believed that if you could affect what was in a man’s (or woman’s) back pocket – you could affect their behaviour. After further study, he built upon this belief – and realised that it was actually communications, advertising and marketing that could most profoundly influence and shape those behaviours.
It was a very deliberate choice that he and Dan made to only work with charities and cause-driven organisations: organisations that served a truer and more worthy purpose. Today, he often looks around and is truly humbled by those that have been similarly attracted by that choice, and joined the small agency he founded.
“Fear the time when Manself will not suffer and die for a concept, for this one quality is the foundation of Manself, and this one quality is man, distinctive in the universe…” — John Steinbeck
Dan Geaves - Creative Strategy Director
“Find the thing that you love doing, and make that your work. We have, and it is very special indeed.”
Clayton Thomas - Creative Director
“My heroes have dedicated their lives to a vision of creativity, which transforms communities, and reveals the radical beauty laying dormant in all of us. They have asked us to reimagine our own potential.”
Sophie Griffiths Communications Strategist
Sophie brings a deep understanding of the NFP sector to Marlin and her work. Her experience working both client and agency side means she offers a unique perspective to every project and relationship, genuinely understanding needs and pressures and effectively bringing that gap between client and service provider.
As one of Marlin’s Strategists, Sophie makes it her mission to understand the client’s ambitions, get to the heart of problems and work towards effective solutions.
“This sector, the people in it and most importantly, the causes we support is what fuels me. I honestly can’t imagine doing anything else.”
Matthew Ware - Head of Studio
“The work I was doing was telling people that they wouldn’t be happy unless they had the latest product. It fed a lot of discontent so I started looking for more meaningful work. I found Marlin and the rest is history.”
Leanne Thomas - Senior Designer
“I’ve turned down work for alcohol, cigarette and gambling companies and other large corporates who lack values. I work at Marlin because I believe in giving back.”
Martin Bampton - Designer/ Senior Finished Artist
“When I go home at the end of the day, I feel that I’ve contributed in one way or another to make the world my daughter grows up in a better place.”
Your cause. Our creative work. Real change.
By defining a concept, by framing a problem, we enable audiences to feel like they can fight for something higher than themselves – that they can fight against injustice; be a solution to the inequalities that surround them; and, stand up for their beliefs. Through our work we can show them that their time is not wasted, that they can extend their care for others, and turn the tears they weep into help for those whose stories are lined with unimaginable tragedy and heartache.
We want to make others feel, be moved and be inspired.
Today, it would seem that we’re surrounded by so many ‘bigger than self’ problems – chronic problems that don’t ever seem to reach a conclusion, issues that dwarf one’s existence and make our efforts seem futile and hopeless. Although it may always have been so, the day that we give up trying to change things – is the day we die – and the day that we fail to move others, is the day we close up, and go home.
It is for this reason – to communicate the stories, causes and purposes of all our clients – that Marlin exists.
Sarah Hipsley - Senior Designer
“If we are to create the change we know in the bottom of our hearts is needed, we must do everything we can to get our message heard.”
Georgia Lyons - Account Director
“I was once told I was too nice for advertising – it didn’t sit well with me and I proved them wrong. Now I couldn’t be happier, working with a business that shares my values, hopes and dreams for a better world.”
Jasmine Coronado Senior Account Manager
Jasmine began her career working for a successful e-Commerce startup, before honing her Account Management skills at a multinational advertising agency. Now she’s doing what she loves.
“My role at Marlin gives me purpose and the causes we work with align with my values and vision for a better world. If you change nothing, nothing will change.”
Ruby Arras-Swan Senior Account Manager
Dedicated to great ideas and nurturing them as they come to life, Ruby is excited to enter the not-for-profit space after years honing her skills working on major, multi-channel accounts for ANZ, Volkswagen and HBF.
She will be a champion for causes, and great support to our clients, bringing her kiwi charm and can-do attitude to every job.
“I’m excited to be working alongside amazing change-makers to help them to deliver positive social impact.”
What we do defines us. How we act makes it so. Every day we are…
Advertising is not evil. It can be genius. We’re unashamedly passionate about creating ideas and communications for causes that matter.
Listening is important. When we know our objective, we can help one another solve any knotty problem.
Marliners take it personally. How can we not? We create emotions about causes using creative work born from our own emotions.
Marliners are warm and strong. We calmly stand up for ourselves, our work and what we believe in. We breathe. We keep going. We work at things.
People are nice. Persistence pays off. Nice guys don’t finish last. And the fridge has more beer, so the glass is not empty. We are optimistic.
No one ever knows it all. We have humility. We admit mistakes. We keep on learning.
We are Marlin
Hannah Colless Copywriter
Hannah began her career in Melbourne, writing for cultural and food guides, before spending two years in London, copywriting for an iconic British clothing brand. While it was a job she loved, it also sparked her desire to pursue a more meaningful career – a desire she has been pursuing ever since. Hannah has now been writing for the not-for-profit sector for the past few years.
As well as working at Marlin, Hannah is studying psychology; giving her an even deeper understanding of the human condition. Hannah brings her passion for people to her writing, always striving to tell people’s stories with authenticity and empathy.
“Working at Marlin means I get to write about people instead of products, and encourage kindness instead of commercialism. I also get to work with kind, creative people, which is a huge bonus.”
Miriam Raphael Copywriter
Miriam brings extensive experience as a journalist, editor and producer to Marlin’s creative arsenal. After many years tracking down stories from around the world as a guide book writer for Lonely Planet, Miriam returned to Australia to produce content for national and international publications, including ABC Radio, UK Telegraph and News Corp. A natural storyteller, Miriam writes with a keen eye for detail, finding the heart of the narrative and expressing it with clarity.
“Good stories empower people to take action.”