UNICEF works in over 190 countries to protect and support the rights of children.
2013 was the 25th Anniversary of the UN Convention on the Rights of the Child (CRC) and UNICEF’s Annual Report was widely viewed as the best format in which to mark this.
The situations faced by the children UNICEF protects are upsetting and terribly tragic, yet the work UNICEF does is inspiring. The 25th milestone of the CRC was significant, so we wanted to take this opportunity to pragmatically, and positively, illustrate some of UNICEF’s achievements.
To make this ‘front-page’ news. It was presented as a tabloid-sized newspaper, and the format was universally appreciated as down-to-earth, sincere and highly accessible. The design was bold, featured full-page images, and cross-referenced relevant CRC Articles.
WHAT MADE IT MARLIN?
The combination of great design with a different and unexpected format.