World Animal Protection Cut the Rope2019-02-24T02:14:01+00:00

Project Description

World Animal Protection

Cut the Rope

Pakistan is the last country in the world where bears are forced to dance for entertainment. To make them dance, a coarse rope is threaded through a hole seared through their snout.

THE CHALLENGE

To move World Animal Protection supporters to donate, and help put a permanent end to bear dancing.

THE INSIGHT

To us this was a story about control and freedom. The rope cruelly threaded through a bear’s nose controls it. Yet bears, like all wild animals, deserve to be free.

THE SOLUTION

Our campaign was a rally cry to advocacy and action. We threaded a rope through an image of the nose of a dancing bear, and we asked supporters to “Cut the Rope” if they believed that wild bears belonged in the wild.

CHANNELS

Direct
Print