Google Ad Grants
Entering the crowded charity sector without a unique proposition could have spelt disaster for this new health and fitness organisation.
Finding it hard to get the response they needed, LLGA turned to us to ensure their Google Ad Grants were having the biggest impact possible.
Our first step was to determine a new approach to digital targeting. Instead of shooting wide, we went local. We broke campaigns up into geo-specific ads and matched them with available classes, for instance “free yoga classes Leichhardt”. We also adjusted their bid strategy to improve traffic and conversion performance.
As a result, new sign-ups from paid search have significantly improved and website traffic has tripled. With more relevant traffic flowing to LLGA’s website, conversions are also on the rise.
Poor response to existing digital strategy, no-cut through in cluttered market
Go local, optimise keyword searches, target community groups
Three-fold increase in website traffic.