We are Marlin2019-07-17T06:13:31+00:00

Marlin works with causes and charities. We use our minds, our talent, our experience and our passionate hearts to create communications that speak to Australian audiences and inspire them to act.

An acquisition campaign is about securing a prospect’s attention in a marketplace that’s busier and louder than ever before. Marlin cuts through the noise, sustains attention and builds a compelling argument for acting. The reality is, new donors are getting harder to find. Marlin helps charities adjust to a changing consumer landscape by introducing brands to prospects wherever they may be: from face to face campaigns, press advertising, billboards, bus shelters and TVCs to the new frontiers of digital, acquisition is the first vital step in a new relationship with a supporter and the beginning their donor journey.

Case Studies

Insightful strategic thinking and powerful creative make Marlin’s appeals amongst the most successful in the Australian marketplace. We develop concepts and tell stories that inspire people to care and to act. Our stories speak to their hearts, satisfy their minds and give them clear direction to give. Our appeals empower supporters to be who they want to be: change-makers, advocates of justice, voices for the unheard, protectors of the vulnerable.

Case Studies

A bequest is a deeply considered investment – it is a gift you give just once. When someone leaves a bequest, they are making a statement; they are saying ‘Remember, this is what I stand for.’ When Marlin develops bequest materials, we connect a prospect’s ideals with a charity’s vision for the future. Our work reminds the bequestor of their power – that their gift will have a positive impact for generations to come. Marlin bequest communications elegantly strike the balance between the straightforward presentation of information about past successes and future plans, with genuine, emotive storytelling.

Case Studies

If a brand is an organisation’s values, purpose and mission, then branding is an exercise in distillation. When commencing a branding project, we seek to understand the charity’s driving vision. Through conversations and workshops we discover what makes an organisation tick. We learn who they are, and, importantly, where they want to go. Then we develop an elegant, unifying idea to express their brand, and work on an alluring look and feel to bring it to life. As a creative agency, our approach is still grounded in our experiences as fundraisers and activists. We create brands that support, not hinder the development of a charity’s resource engine. It’s hard work that takes clear thinking. But we make it happen. Marlin makes brands sing.

Case Studies

When donors give regularly to a charity they deserve to be acknowledged, inspired and informed about how their money is helping. They need a positive feedback loop. Our thoughtful donor care communications thank supporters and remind them that they are changing the world. These communications give charities a chance to more deeply engage supporters, build trust, foster loyalty and create genuine brand advocates. Whether it’s a heartfelt thank you letter, or a newsletter with inspiring and relatable stories, Marlin’s donor care communications fill supporters with a sense of purpose and pride.

Case Studies

Events connect people with a cause and give them an immersive, tactile experience that cements their relationship with a charity. Events build brand ambassadors and give supporters a chance to share their passions with friends, family and colleagues. From conceptualising the idea for an event, all the way through to providing the materials needed to advertise and run the event, Marlin ensure that the final experience is both highly rewarding for supporters and a successful fundraising channel for the charity.

Case Studies

At their core, marketing communications say: this is who we are and this is what we do. The Marlin team has the depth of experience and clarity of insight to make every communication engaging and appealing. We consider every communication an opportunity to inform and inspire.

Case Studies

When someone signs up to give an ongoing, monthly donation to a charity, they become a regular giver. It’s a way for them to express their core beliefs and commit to helping a charity change the world. It’s important, it’s personal and it’s valuable. When Marlin develops a regular giving product, we put the prospective regular giver front and centre. We create a concept that’s strong enough to capture their attention in a moment, yet multi-dimensional enough to sustain and inspire them for years to come. All of our regular giving products foster a feeling of belonging that makes regular givers feel part of a special community – involved, informed and integral to the charity’s mission.

Case Studies

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