FREE AB Testing Webinar

A/B testing more than just an image!

Join us for an insightful webinar on Thursday, March 14th, 2024, where we dive into A/B Testing How-To.

Date: Tuesday 9th April 2024
Time: 11:00am – 11:45am AEDT
Format: 45 minutes virtual meeting (Zoom)
Presented by: Samara Gentle, Head of Digital Fundraising and Marketing at Marlin Communications


Do you find yourself A/B testing the same three things? Image, subject line and image again?

Led by Head of Digital Fundraising and Marketing Samara Gentle, this webinar will give you practical tips and tricks for designing an A/B test to unveil the motivations of your supports, by going beyond superficial A/B tests to get to the core.

Join Samara online to:

  1. Determine what you want your A/B test to achieve? Your hypothesis.
  2. Designing your test
  3. Implementing your test on a landing page or email
  4. What do the results tell me?

Samara will be showcasing examples and results of A/B tests across landing pages and emails to help inspire you for your next appeal.

Spaces are limited.

NB: Open to employees of charities only. 

Register Now

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