Donor retention starts with making supporters feel valued, connected and confident in the difference they’re making. Discover three practical strategies to strengthen donor relationships and keep supporters engaged.
Christmas is a key fundraising opportunity for charities. Discover three ways to create a compelling Christmas appeal that captures the spirit of giving, creates a timely reason to donate and clearly shows the impact of every gift.
Mid-value fundraising isn’t about giving donors more. Explore how relevance, personalisation and meaningful stewardship can strengthen mid-value donor relationships.
AI can brainstorm, strategise, write, edit and critique. But when the same machine does everything, what happens to critical thinking, creative disagreement and human judgement?
Why effective marketing and fundraising starts with empathy, not assumptions. Learn how understanding your audience, challenging internal biases and testing ideas can create more meaningful communications.
Many fundraising teams focus on competing with other charities, but donors rarely do. Instead, every digital interaction they have—from online shopping to streaming services—shapes what they expect from your organisation. Discover why supporter experience, personalisation and continuous optimisation are now essential to building trust and increasing fundraising success.
In this special conversation, Marlin Communications General Manager Jenni sits down with our Founder and Idealist, Karl, to reflect on the journey that shaped Marlin Communications into the agency it is today. It’s a rare and candid exploration of why Marlin exists, the personal experiences that guided its beginnings, and…
What makes fundraising copy truly connect with people? In this interview, Natalea Iskra, Senior Copywriter at Marlin, explores the power of storytelling, ethical communication and writing that inspires meaningful action for for-purpose organisations.
After 14 years of partnership, Marlin Communications enters a new chapter as Karl becomes sole owner from July 2026. With a continued commitment to clients, creativity, and purpose-driven work, the agency moves forward with clarity and renewed energy while maintaining business as usual.
This Q&A brings together insights from Jenni Marlin’s General Manager and Art Director Aimee, exploring the powerful role creativity plays in driving meaningful change. Drawing on Aimee’s experience, it highlights how design can move beyond aesthetics to communicate purpose, inspire action, and support charities and not-for-profits in making a real…