Marlin has been helping many organisations take a refreshing look at their approach by running a “health-check.” Here Dan Geaves, our Strategy Director gives an overview of the approach taken and the benefits it brings.
When you have multiple channels delivering campaigns to your audience it can be hard to decipher exactly what inspired them to convert. An attribution model gives you the tools to accurately track your digital fundraising success and conversions.
I recently had the opportunity to travel to Kansas City, Missouri to attend and present at the Nonprofit Innovation and Optimization (NIO) Summit put on by NextAfter. The event itself is an annual conference for nonprofit marketers and fundraisers looking to grow their online fundraising.
Whether you’re trying to raise more money online, communicate with donors face-to-face, or increase revenue from a direct mail appeal — your nonprofit value proposition is the most valuable tool to influence someone to give to you.
We recently released a study that surveyed the online fundraising practices and donation page optimisations of more than 150 non-profit organisations (including 100 of the top 400 organisations in the world).
Are you ready for the festive fundraising season? With the end of another year rapidly approaching, our Agency Partners at NextAfter have used their digital fundraising expertise to prepare a list of ways you can improve your email appeals.
Did you know Google Analytics has made some significant changes that could affect your digital fundraising efforts? Good thing our friends at NextAfter have created this fantastic blog article covering all the essential info to make sure that you are equipped with the tools and knowledge to get the most…
Marlin spoke to four trailblazers in the GIW space to gather their experience and insights. Tune in throughout the week to hear from each. Up next is Felicity Shand, Fundraising Manager at the Australian Marine Conservation Society.
Marlin spoke to four trailblazers in the GIW space to gather their experience and insights. Tune in throughout the week to hear from each. Up next is Alannah Dixon, Relationship Manager at CARE Australia.