Blog - Marlin Communications

Blog Digital Fundraising Strategy

The Real Competition for Your Fundraising Isn’t Another Charity

Many fundraising teams focus on competing with other charities, but donors rarely do. Instead, every digital interaction they have—from online shopping to streaming services—shapes what they expect from your organisation. Discover why supporter experience, personalisation and continuous optimisation are now essential to building trust and increasing fundraising success.

KatyJuly 6, 2026

Blog Inside Marlin News

Marlin Communications: Then & Now – A retrospective with Founder & Idealist Karl Tischler

In this special conversation, Marlin Communications General Manager Jenni sits down with our Founder and Idealist, Karl, to reflect on the journey that shaped Marlin Communications into the agency it is today. It’s a rare and candid exploration of why Marlin exists, the personal experiences that guided its beginnings, and…

KatyJuly 1, 2026

Blog Inside Marlin News

Words That Move People to Action: A Q&A with Senior copywriter Natalea Iskra

What makes fundraising copy truly connect with people? In this interview, Natalea Iskra, Senior Copywriter at Marlin, explores the power of storytelling, ethical communication and writing that inspires meaningful action for for-purpose organisations.

KatyMay 9, 2026

Blog Inside Marlin News

Marlin’s independence is 100% protected, as the 14-year business partnership between Karl and Dan draws to an end.

After 14 years of partnership, Marlin Communications enters a new chapter as Karl becomes sole owner from July 2026. With a continued commitment to clients, creativity, and purpose-driven work, the agency moves forward with clarity and renewed energy while maintaining business as usual.

KatyApril 15, 2026

Blog Inside Marlin News

Creativity with Purpose: A Q&A with Art Director Aimee Harpur

This Q&A brings together insights from Jenni Marlin’s General Manager and Art Director Aimee, exploring the powerful role creativity plays in driving meaningful change. Drawing on Aimee’s experience, it highlights how design can move beyond aesthetics to communicate purpose, inspire action, and support charities and not-for-profits in making a real…

KatyMarch 25, 2026

Blog Inside Marlin News

Creative Conversations: Dan Geaves on Donor Trust, Connection & Fundraising Innovation

A fire alarm led to an unexpected coffee with Tim, our favourite singing barista at Three Williams, and a reminder that meaningful work often begins with simple human connection. That moment felt like the perfect starting point for a conversation with Marlin Creative Director Dan Geaves about what motivates his…

KatyMarch 8, 2026

Blog Inside Marlin News

When Strategy, Creative and Digital Work Together, Fundraisers & Their Supporters Benefit Most

When strategy, creative, and digital work together, charities can grow trust, deepen supporter relationships, and boost fundraising results. Marlin Communications combines 25+ years of sector expertise with integrated campaigns, digital ecosystems, and data-driven insight to help nonprofits achieve sustainable growth in 2026 and beyond.

KatyJanuary 20, 2026

Blog Creative Digital Fundraising Strategy

What the creator economy can teach fundraising

The creator economy, now worth an estimated US$250 billion and projected to double by 2027, has redefined how people build communities, tell stories, and generate income. At its heart are individuals who, with nothing more than a smartphone and a strong point of view, build loyal audiences and earn a…

KatyNovember 4, 2025

Blog Data & Optimisation Digital Strategy

Why A/B Testing could be the most valuable thing you do for your donor communications

Discover how A/B testing helps nonprofits improve donor engagement and fundraising results. Learn how small, data-driven changes to your emails and landing pages can uncover powerful insights, build supporter trust, and drive lasting revenue growth.

KatyOctober 15, 2025

Blog Inside Marlin News

Marlin congratulates Nicole Jensen on new board appointment with RAEN

Marlin proudly congratulates Nicole Jensen, Digital Fundraising Strategist, on her appointment to the RAEN board — a disability-led organisation supporting Autistic and ADHD people across Tasmania. Discover how Nicole’s expertise will help drive positive change and strengthen neurodivergent advocacy statewide.

KatyOctober 14, 2025