Discover how schools can build a successful Gifts in Wills program, grow bequests and engage supporters in the opportunity of legacy giving.

The largest ever intergenerational wealth transfer is upon us. Social research has shown that as many as two-thirds of Australians would be happy if a solicitor spoke to them about leaving a charitable gift in their Will. One report from ‘Include a Charity’ shows that as many as 25% of Australians would like to leave something to a cause that’s important to them, and yet only around 7% of people do. To cross the gap between ‘nice idea’ to it actually happening, schools and universities need to understand where their audiences are act, develop a unique GIW offer and then proactively ask.

Join this webinar to shift from passively being aware of this historic opportunity to doing something about it by getting interest and building your organisation’s bequest pipeline.

You will walk away with:

• insights to help you assess and justify your Gifts in Wills approach;
• develop an understanding of why having a bespoke Gifts in Wills proposition is so vital;
• the confidence to create and actively build your Gifts in Wills programme within your organisation; and
• understand scalable communication strategies that you can use within your relationship approach;

Speaker profile: Karl Tischler is the resident Founder & Idealist of Marlin Communications. Marlin is a specialist agency that only works with for-purpose organisations including charities, sporting organisations, schools and universities, and arts organisations. Karl is an elected Fellow of Fundraising Institute of Australia and has helped hundreds of Australian charities develop effective cases for support, campaigns, and sustainable income generation programmes.