You don’t need a huge fundraising team, complicated tech stack or enormous budget to build a strong fundraising program. But you do need the right foundations. In this practical webinar, Marlin’s Adela and Rachel will break down the essentials of building your own fundraising engine. From setting a simple growth strategy and identifying where your biggest opportunities lie, to developing a compelling fundraising proposition and creative that gives people a reason to act.

We’ll then move from strategy into execution, showing you how the pieces fit together across your digital ecosystem. We’ll cover the fundamentals of paid and organic social, landing pages, email, CRM and audience segmentation, supporter journeys and measurement – including what to prioritise when time, budget and resources are limited. You’ll leave with a practical framework for deciding what to do, what not to do, and how to make each part of your fundraising program work harder together.