2 step Masterclass

Jumpstart your 2-step program for 2024 Masterclass!

Unsure of where to find new regular givers? Don’t know where to start with 2-step? We’ve got some secrets to spill on 2-step success!

Date: Thursday 6th June 2024
Time: 10:00am – 1:00pm AEDT
Format: 3 hour virtual meeting (Zoom)
Presented by: Samara Gentle, Marlin’s Head of Digital Fundraising and Marketing


Did you know that digital acquisition is starting to outperform F2F when it comes to retention? Now is the perfect time to start to organise your first pilot 2-Step campaign.

This Masterclass is perfect for any fundraiser who has regular giving acquisition KPIs but isn’t sure where to start when it comes to 2-Step.

At the end of this Masterclass you’ll have:

  • several 2-step campaign ideas suitable to your organisation,
  • a plan of execution,
  • a budget
  • a handy forecast for your first pilot

With a long list of tips and tricks along the way, you’ll discover everything you’ll need to build an internal business case and a failsafe entry into the exciting world of 2-step.

Join Marlin’s Head of Digital Fundraising and Marketing for a 3hr virtual fundraising Masterclass on Thursday 6th June 2024 10:00am – 1:00pm (on Zoom from the comfort of your home or office).

Cost is $220.

NB: Open to employees of charities only.

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