CBM – Digital Fundraising

Overview

One day each year CBM dedicate their fundraising to supporting the world’s needlessly blind, living in poor communities. Known as Miracles Day, this successful event had grown into a million dollar fundraising event, with brand recognition that matched CBM itself.

The CBM team approached us to take the Miracles Day digital experience to a new level. They wanted to increase online donations, particularly those coming from mobile as well as integrate the Miracles Day page to the new website and CRM platform.

Our job was to create a seamless UX experience for mobile users, and ensure that the new Miracles Day website reinforced CBM’s brand, while driving donations.

Working closely with CBM, we created an optimised homepage for mobile and desktop that provided a seamless experience for donors, while helping CBM track performance and donor behaviour on the site.

Problem

Grow digital engagement and income for Miracles Day.

Solution

Integrate CBM and Miracles Day brand, with UX optimised for mobile.

Results

62%+ in online donations
28%+ in mobile conversions