Médecins Sans Frontières (MSF Australia)
Donor Care Magazine - The Pulse
Médecins Sans Frontières (MSF) has almost 110,000 ‘Field Partners’. These incredibly valuable regular givers want to know where, how and what their donations and regular support achieves.
MSF’s donors want to know more about what MSF does, where they work, what medical-humanitarian aid gets delivered and what MSF believes. Broadly, there are two kinds of MSF supporters: those who enjoy reading the in-depth articles, and those that want to quickly skim over bite-sized bits of information. The presentation of this information would translate to a donor’s understanding, comprehension – and thus – their loyalty to MSF.
Create a donor care publication that suited different types of supporters MSF had.
We developed a communication that ‘Field Partners’ looked forward to receiving.
‘The Pulse’ magazine was created and it is an effortless read and comes out every quarter.
We were creating a publication with higher readership than most specialist magazines. We’d been working with MSF’s donor newsletters for almost five years, and it was time for a refresh. The refreshed newsletter had to include the same amount of content, improve the design, ensure higher legibility for the articles, and be developed so it would be more interesting to read.
We developed a donor magazine template that matched MSF’s incredible image library and content, and supported their editorial approach. This made ‘The Pulse’ a communication that ‘Field Partners’ looked forward to receiving.
We worked with some of the most compelling content around – and made ‘The Pulse’ effortless to read. It is simple to update every quarter yet always highly engaging.