Over a four year period, Marlin helmed the development of Vinnies appeal program, which included the production of TV commercials, connected to Direct Mail (DM) and online fundraising.
This series of appeals focussed on authentic storytelling, insightful direction and empowering donor based messaging. By creating an umbrella concept, ‘End the pain of poverty’, we were able to build a campaign arc which continued to grow revenue, year on year.
Writer and Creative Director, Clayton Thomas, Marlin’s Creative Director, Art Directed by Sarah Hipsley, directed by Leigh Richards, David Morris-Smith and Janyon Boschoff.
Say hello to Karl
With over 15 years of experience as a strategist, I make it my mission to understand ambitions, get to the heart of a problem and work collaboratively to develop a solution. I would love to hear from you!