COVID-19 Appeal
Marlin partnered with World Vision New Zealand to create content for their COVID-19 Emergency Response, aimed at engaging new donors and showing the real impact of their support.
The goal was simple: help new supporters see exactly how their donation protects the world’s most vulnerable children and families during the pandemic. By putting transparency and urgency front and centre, the content highlights how generosity powers World Vision’s global health, hygiene, and child protection programs.
Created for people who want to make a tangible difference in a crisis, this piece builds trust in World Vision’s expertise and helps turn first-time gifts into ongoing support.
Marlin’s Creative team worked closely with World Vision New Zealand to ensure the content felt urgent, hopeful, and grounded in real-world impact.
The results? The campaign reframed COVID-19 as an urgent global crisis, using stronger, emotive messaging to drive empathy and action. It reinforced World Vision’s credibility while motivating both new and existing donors to contribute.
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With over 15 years of experience as a strategist, I make it my mission to understand ambitions, get to the heart of a problem and work collaboratively to develop a solution. I would love to hear from you!
