Digital Optimisation

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Optimisation: Unleashed

Did you know that by adding two words to a landing page, one charity was able to increase their regular giving conversion rate by more than 50%?

Most charities have at least one website with at least one donation form as well as a variety of digital marketing across social and email. But what I have found is that nearly all charities are not running regular experiments to test and gain insights into how to improve their campaigns and always on offerings.

If that sounds like your organisation and you’re interested in learning about some of the most impactful experiments from 2023, the tools available, the benefits of A/B testing vs multivariate experiments or how to record and analyse tests, let’s have a chat.

Book a slot for 30 minutes with Jason, Marlin’s Digital Director.

Suitable for heads of digital and digital fundraising managers.

Jason Ruffell Smith Digital Director Marlin Communications

Jason Ruffell Smith – Digital Director responsible for mapping digital ecosystems and strategies, including Optimisation, CRM integrations, donation flows and best practice fundraising websites.