Self assessment tool for your charity’s brand strategy
The fact is, distinctive brand positions can maximise long-term fundraising performance for charities. But the way it achieves this is not yet fully understood.
Dan Geaves has worked with some of Australia and New Zealand’s largest charities AND as a fundraiser in charities. He understands that this area is not something to be overlooked and wants to inspire a new wave of interest in this strategy and build the capacity of a special group of marketers and fundraisers to use it effectively.
Any strategy starts with a good awareness not just of where you want to get to, but where you want to be. Dan has developed a prototype for a self-assessment of your charity’s brand strategy. This is a prototype for what ultimately should become an interactive online tool.
Fill in the form to get a copy of the self-assessment tool now.