Empowering your supporters to feel and act
Most communications are about feelings and nothing feels better than having a destination you’re excited by, and an inspiring way to get there.
We inspire your supporters to act and be part of a solution to your mission.
EMPOWERING CREATIVE
Give your supporters a reason to help
Your appeals give your supporters the chance to be who they want to be: change-makers, advocates of justice, voices for the unheard, protectors of the vulnerable.
By developing concepts that tell stories and inspire people to care and to act, our appeals speak to their hearts, satisfy their minds and provide the strongest case to donate.
A good example of this is our most recent tax appeal with Amnesty International Australia (AIA) which was delivered during the uncertainty of COVID-19.
The development of ‘The Truth’, tells the story of systemic abuse of Uyghur people in China through the lens of truth telling. The campaign sought to connect the status of how Uyghur people are treated, with the fundamental values of AIA donors, namely a strong sense of social justice, fighting against slavery, abuse and violation.
Working with the AIA team, we helped source real case studies and imagery for this campaign that successfully drew attention to the plight of Uyghur people and encourage donors to stand against the injustice of Uyghur persecution.
INTEGRATED CAMPAIGNS
Using all channels for a better outcome.
Integrated campaigns work to create additional communication touchpoints for your supporters.
We combine online fundraising with traditional direct mail campaigns to move towards a more integrated and holistic campaign where all channels work together to reach your supporters.
From direct mail to copywriting to building online campaign landing pages, donation pages to email marketing and advertising, we work with your communications and fundraising teams to deliver a consistent message across multiple channels.
STRATEGIC PLANNING
Thinking outside the box.
A great strategic plan simplifies your campaign and clearly defines the problem you have, with the solution you need. A campaign needs to feel fresh, while maintaining a sense of urgency and clarity of message.
With Bush Heritage Australia’s Autumn Appeal 2020, we made a strategic shift from the standard ‘fundraising as usual’ to creating a beautiful donor care appeal that identified where the audience was at, their concerns and also outlined the challenges that BHA faced after a summer of devastating bushfires.
With no direct asks or dollar handles in the pack, the appeal we helped create raised 266% of target and generated a 12% increase in gross income year on year.
You can read the full case study here on SOFII.
HOW WE CAN HELP
Crafting a distinctive proposition
Communications can influence attitudes and behaviour and ultimately achieve measurable goals for charities. However, we believe the long term benefit for charities are those who craft a distinctive proposition whilst raising funds.
We can help you with:
- Concept development
- Creative development
- Digital implementation
- Email marketing strategy and implementation
- Social media strategy and implementation
- Campaign analysis
WHY MARLIN?
You can count on our experience.
Over the last 20 years we have used best practice direct marketing and fundraising to help all our clients develop meaningful relationships with their supporters.
Please get in touch to discuss how we can help you with your appeals.
Let’s work together.
Say hello to Karl
With over 15 years of experience as a strategist, I make it my mission to understand ambitions, get to the heart of a problem and work collaboratively to develop a solution. I would love to hear from you!
