Marlin partnered with Greenpeace Australia Pacific to shape their Where Your Money Goes content for the New Donor Onboarding Journey.
The goal was simple: help new supporters clearly see how their donation makes a difference. By putting transparency front and centre, the content shows exactly how supporter generosity powers Greenpeace’s environmental campaigns across Australia, the Pacific and beyond.
Created for people who want to protect the planet and be part of something bigger, this piece builds trust in the Greenpeace mission and helps turn first-time gifts into ongoing support.
Marlin’s Creative team collaborated closely with Greenpeace Australia Pacific to ensure the content felt honest, hopeful and grounded in real impact.
Mission Australia
Vinnies
This Way Up
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Say hello to Karl
With over 15 years of experience as a strategist, I make it my mission to understand ambitions, get to the heart of a problem and work collaboratively to develop a solution. I would love to hear from you!
