Testimonial Video
Marlin partnered with Include a Charity (IAC), a social change initiative of the Fundraising Institute of Australia, to create testimonial videos encouraging Australians to leave a charitable gift in their Will.
The goal was simple: make giving through a Will accessible, relatable, and inspiring, while breaking down common barriers such as perceived complexity, exclusivity, and discomfort around the topic.
This series empowers supporters to “Make Your Mark,” building trust in the IAC movement and encouraging first-time charitable bequests. Marlin’s Creative team worked closely with IAC to ensure the content felt compassionate, sophisticated, and hopeful, turning a traditionally challenging topic into an approachable and motivating experience.
Mission Australia
Dry July
This Way Up
Royal Flying Doctor Services
Say hello to Karl
With over 15 years of experience as a strategist, I make it my mission to understand ambitions, get to the heart of a problem and work collaboratively to develop a solution. I would love to hear from you!
