Regular Giving Master class

A Sticky Masterclass: finding and keeping Regular Givers

Want more Regular Givers in 2024? Join Marlin’s Strategy dream team Dan Geaves FFIA and Jasmine Coronado in this 3 hour RG deep dive.

Date: TBC
Time: TBC
Format: 3 hour virtual meeting (Zoom)
Presented by: Dan Geaves FFIA and Jasmine Coronado at Marlin Communications

 

Marlin has helped over 35 charities create new, effective regular giving programs, from Fred Hollows to World Vision, and The Smith Family to the University of Sydney. We are now offering -for the first time – the opportunity to come and get tips for designing your recipe for success. Join this 3 hour masterclass, hosted by Marlin’s Strategy Director Dan Geaves – a specialist in the Regular Giving space – and Jasmine Coronado, Marlin’s Strategy Advisor.

Our approach to RG is informed by Professor Adrian Sargeant, who said:

“Donors often complain of a disconnect between messages used in acquisition communications and those of subsequent (retention) vehicles, and many never give again as a result.”

Whatever you say at the start of a relationship has a bearing on how people feel about the relationship down the track; so one of the critical factors to starting and maintaining relationships is setting and meeting expectations for what the supporter experience will be like.

This masterclass will provide strategic insight and suggestions for:

  • How to review your current RG product and the metrics you should be looking at to measure its success
  • Where Australian charities are finding regular givers and why it is time to rethink the marketing funnel
  • Why do donors stop giving?
  • What are the fundamentals to ensuring donor loyalty
  • How to create a unique supporter experience that delivers

Join Dan and Jasmine for this unmissable 3 hour online masterclass date to be confirmed. Cost is $220 and tickets are for members of charities only.

This event has been postponed and will be rescheduled for a later date. Apologies for the inconvenience. Stay tuned!

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