Marlin partnered with The Kids’ Cancer Project to launch The Better Challenge — a bold fundraising initiative inspiring Australians to move, connect, and take action for kids’ cancer research.
Built around the idea of doing something “better,” the campaign encouraged participants to run, walk or roll 90km while raising vital funds for kinder, more effective treatments.
At the heart of the creative was a set of playful hexagon characters — a distinctive and ownable brand asset used across the campaign to represent movement, positivity, and progress, while building strong emotional connection.
From concept and identity through to digital, social and on-the-ground activation, Marlin delivered a seamless, end-to-end experience.
The result? A standout campaign that drove participation, boosted fundraising, and created a recognisable brand platform with lasting impact.
Mission Australia
Dry July
This Way Up
Royal Flying Doctor Services
Say hello to Karl
With over 15 years of experience as a strategist, I make it my mission to understand ambitions, get to the heart of a problem and work collaboratively to develop a solution. I would love to hear from you!
