I have around fifteen years of experience working in the mid-value (MV), major-donor (MD) and high-value donor (HV) space.
Over this time, I’ve seen so many charities facing challenges with engaging and communicating with this audience.
This challenge can be distilled to four main questions: Why this issue? Why this charity? Why this donor? And, why now?
The special thing that distinguishes the MV/MD/HV audience is that while they share the same concerns as standard value donors, they have the means to do something extraordinary.
Engaging these donors involves creating an awareness of their capacity—and when you can connect that with their deeper concerns to care and feel inspired by your proposition, that’s when great things can happen.
I’m offering 10 major donor fundraisers a free session to help answer these questions, and find out whether they have the basic ingredients to a successful and inspiring major donor program.
– Karl Tischler, Founder & Managing Director of Marlin