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In a four degree hotter world…

— by Karl Tischler - 8 min read This article will not appeal to everyone—nor is it intended to. This article will be about the two most important issues of our time; Climate Change and Capitalism—and a lament about the sector that I love most, advertising. Late last year, I…
June 2, 2020
FundraisingStrategy

Is Hope the Answer?

— by Deborah Niski - 3 min read “Give hope to a family in need this Christmas.” “Give the gift of hope.” “Bring hope to those who need it most” We see a lot of headlines and calls to action featuring “hope”. The idea is upbeat and simple, but does…
June 2, 2020
StorytellingBlogFundraising

Story Power

— by Deborah Niski - 8 min read So, it’s a sunny morning. A Tuesday. You bought milk this morning. And bread. Why? Because you’d run out? Because your kids only eat toast for breakfast? You could have made the purchase for any number of rational, easy-to-understand reasons. Now think…
June 2, 2020
Digital

5 tips for creating a highly successful nonprofit website

5 tips for creating a highly successful nonprofit website As a nonprofit, your organisation’s website plays a vital role. It helps you: Raise more money. Engage new and existing donors. Attract volunteers and supporters. Create corporate partnerships and media opportunities.  Show the world what your organisation’s mission is, and how…
April 28, 2020
DigitalStrategy

How Nonprofit Organisations can use Shopify

How Nonprofit Organisations can use Shopify to acquire new supporters and increase online revenue Turning cause loyalty into revenue  You’ve worked hard to establish your nonprofit’s brand and build a community of supporters aligned to your cause. If you think of this support like ‘brand loyalty’, it makes a lot…
April 2, 2020