Why effective marketing and fundraising starts with empathy, not assumptions. Learn how understanding your audience, challenging internal biases and testing ideas can create more meaningful communications.
KatyAugust 26, 2026
Many fundraising teams focus on competing with other charities, but donors rarely do. Instead, every digital interaction they have—from online shopping to streaming services—shapes what they expect from your organisation. Discover why supporter experience, personalisation and continuous optimisation are now essential to building trust and increasing fundraising success.
The creator economy, now worth an estimated US$250 billion and projected to double by 2027, has redefined how people build communities, tell stories, and generate income. At its heart are individuals who, with nothing more than a smartphone and a strong point of view, build loyal audiences and earn a…
KatyNovember 4, 2025
Discover how A/B testing helps nonprofits improve donor engagement and fundraising results. Learn how small, data-driven changes to your emails and landing pages can uncover powerful insights, build supporter trust, and drive lasting revenue growth.
KatyOctober 15, 2025
A parasocial relationship is a one-way emotional bond between an audience member and a personality, such as a podcast host, creator, or campaign figurehead. Although there’s no actual relationship, the person feels familiar.
KatyJuly 23, 2025
The end of financial year is upon us already! While you might still be getting through your latest shoulder appeal, it doesn’t hurt to start thinking ahead about what you might do differently to help drive support from your donors. After all, Tax time is the biggest time of year.
KatyFebruary 9, 2024
What’s the difference between a good case study, and a great one? In this article, Copywriter Laura Neill breaks down the six elements that can elevate your case study to new heights.
KatyDecember 11, 2023
The 2023 Essentials Report identified the mid-value donor segment (defined as gift of $1,000 or more) as one of the fastest growing segments.
KatyDecember 11, 2023
In July 2023, FIA, in partnership with More Strategic, presented part two of their Cost of Living & Giving webinars. Self-reported by Australian and New Zealand donors, cost of living pressure was given as the top reason for not donating to charities in 2023. The research was clear: “the cost…
KatyNovember 30, 2023
Discover how a straightforward design tweak, the introduction of an icon and a grey box, led to an 11.5% increase in donations. Dive into the subtle art of design improvements, and learn how minute changes can significantly impact user behaviour and engagement, ultimately driving higher donation rates.
Marlin CommunicationsSeptember 29, 2023
