Why effective marketing and fundraising starts with empathy, not assumptions. Learn how understanding your audience, challenging internal biases and testing ideas can create more meaningful communications.
KatyAugust 26, 2026
A good writer knows how to tell a good story. But only you have the knowledge and information they need to tell a great one. Kirsty Ventura, one of our copywriters at Marlin Communications, discusses the information she looks for in a brief to help her craft the best copy…
KatyDecember 18, 2023
Senior Copywriter Laura Neill reflects on one of the year’s most personally meaningful campaigns – the fight to save a tiny fish found nowhere else in the world.
KatyDecember 11, 2023
Recently, I had the unique opportunity to join one of our much-loved clients, RSPCA NSW, for a secondment role as their Digital Marketing Officer. Marlin Communications has worked closely with RSPCA NSW for over 10 years and have cultivated an incredibly strong client relationship. So, when a gap in their…
KatyNovember 28, 2023
As professional fundraisers who work on peer to peer (P2P) events, we all want to know the best ways to motivate our fundraisers and help our events grow stronger every year. . ‘Average raised’ is a key metric for P2P events and helping push that number up can mean incredible…
KatyJune 20, 2023
Are you ready for the festive fundraising season? With the end of another year rapidly approaching, our Agency Partners at NextAfter have used their digital fundraising expertise to prepare a list of ways you can improve your email appeals.
KatyOctober 3, 2022
A day in the life - So many questions, so little time. And if that heaving inbox, filled with spot fires, red flags and issues galore seems familiar – you’re not alone. How to manage burnout is an ongoing challenge in our sector: it’s the perfect storm of values-driven people…
KatyJune 9, 2022
Like many, my phone and inbox has been filled with messages of Saturday night’s election result. Overwhelmingly, those messages are filled with a sense of renewed optimism and positivity.
KatyMay 26, 2022
I’m returning from a very fun and informative few days at DigiRaise + EventRaise 2022. I heard some great speakers and got that freshly reawakened pleasure of hanging out in a large group in another city. Thank you Covid for making this year’s in-person experience even more rewarding!
KatyMay 6, 2022
