Digital Archives - Marlin Communications

Blog Digital Fundraising Strategy

How to create a digital strategy

When it comes to creating a digital strategy that actually delivers results, it pays to think first and act second. Rushing into a digital strategy simply because everyone else is doing the same thing could lead you down an expensive path – costing both time and money.

KatyAugust 11, 2022

Blog Data & Optimisation Digital Fundraising

8 ways to improve your donation page

With the help of NextAfter, we’ve become testing and optimisation converts. To do so requires a concerted effort to test various elements across your organisation’s website. Check out Nathan’s blog post, featuring 8 ways you can improve your donation page to learn more about your donors and increase your online…

KatyJuly 25, 2022

Blog Data & Optimisation Digital Fundraising News Strategy Websites

How to create rich story-driven experiences for mid-value donors – reflections from FIA 2022

I just returned from my first in-person conference since the start of the pandemic, where I had the privilege of presenting a case study with Lenny Elario from the Australian Red Cross on creating rich story-driven experiences for mid-value donors. The Fundraising Institute of Australia (FIA) 2022 national conference was…

KatyJune 7, 2022

Blog Data & Optimisation Digital Fundraising Strategy

Three Proven Non-Profit Donor Cultivation Strategies

At Marlin, our clients are consistently looking for new approaches to donor acquisition and care. This blog article from our Agency Partner, NextAfter, will show you three tested and proven donor cultivation strategies you can use to start building deeper relationships with your donors and raising more money for your…

KatyMay 26, 2022

Blog Data & Optimisation Digital Fundraising News Strategy Websites

Nonprofit analytics: How accessible data can make non-profits more effective

As nearly every aspect of our lives moves online, it’s time for every nonprofit to consider making the shift to digital first fundraising. Doing so requires a concerted effort to analyse and optimise your digital acquisition and fundraising strategy. This blog article from our exclusive Agency Partner, NextAfter, covers how…

KatyApril 14, 2022

Blog Digital Fundraising News Websites

What’s next for Digital Fundraising?

We are incredibly excited to announce our latest partnership; that we have joined forces with international digital fundraising specialists, NextAfter, as their exclusive Agency Partner in Australia and New Zealand. Learn more about how their best in class testing and optimisation services can help charities like yours grow their digital…

KatyMarch 30, 2022

Blog Digital Fundraising News Websites

Facebook is removing ‘sensitive’ ads targeting: here’s what to do

It’s harder than ever to keep up and adapt to social media platform changes, and 2022 is certainly going to be no exception. Recently Facebook’s parent company, Meta, announced that thousands of ad targeting interests would be removed from Ad Manager. These interests are across a variety of topics deemed…

KatyJanuary 18, 2022

Digital Fundraising Strategy Websites

Five ways to reduce friction in your online donation experience

Here's 5 ways you can reduce friction in your charity's online donation experience.

KatyNovember 8, 2021

Community Fundraising Digital Fundraising Strategy

Why peer to peer events are here to stay

There’s three special things about “peer to peer” or “virtual event” fundraising that encourages Dan Geaves, Strategy Director of Marlin, to share his view that it is here to stay. Read on to find out what they are.

KatyNovember 4, 2021

Digital Fundraising Gifts in Wills Strategy

Three things that I suggest need to rise from the bottom of the list

At this time of the year, balancing the budget can be tricky. Here are three things fundraisers should outsource to use up any left over budget.

KatyMay 25, 2021