The strongest regular giving programmes aren't built around transactions. Discover three ways to create a programme that gives donors a sense of identity, belonging and purpose while strengthening long-term connection.
KatyOctober 26, 2026
Great fundraising copy connects donors to a cause and gives them a meaningful role in creating change. Discover three practical tips for writing compelling, persuasive fundraising appeals that inspire action.
KatyOctober 19, 2026
Donor retention starts with making supporters feel valued, connected and confident in the difference they’re making. Discover three practical strategies to strengthen donor relationships and keep supporters engaged.
KatyOctober 12, 2026
Christmas is a key fundraising opportunity for charities. Discover three ways to create a compelling Christmas appeal that captures the spirit of giving, creates a timely reason to donate and clearly shows the impact of every gift.
KatyOctober 5, 2026
AI can brainstorm, strategise, write, edit and critique. But when the same machine does everything, what happens to critical thinking, creative disagreement and human judgement?
KatySeptember 21, 2026
Why effective marketing and fundraising starts with empathy, not assumptions. Learn how understanding your audience, challenging internal biases and testing ideas can create more meaningful communications.
KatyAugust 26, 2026
Many fundraising teams focus on competing with other charities, but donors rarely do. Instead, every digital interaction they have—from online shopping to streaming services—shapes what they expect from your organisation. Discover why supporter experience, personalisation and continuous optimisation are now essential to building trust and increasing fundraising success.
KatyJuly 6, 2026
The creator economy, now worth an estimated US$250 billion and projected to double by 2027, has redefined how people build communities, tell stories, and generate income. At its heart are individuals who, with nothing more than a smartphone and a strong point of view, build loyal audiences and earn a…
KatyNovember 4, 2025
A parasocial relationship is a one-way emotional bond between an audience member and a personality, such as a podcast host, creator, or campaign figurehead. Although there’s no actual relationship, the person feels familiar.
KatyJuly 23, 2025
