Why effective marketing and fundraising starts with empathy, not assumptions. Learn how understanding your audience, challenging internal biases and testing ideas can create more meaningful communications.
KatyAugust 26, 2026
Many fundraising teams focus on competing with other charities, but donors rarely do. Instead, every digital interaction they have—from online shopping to streaming services—shapes what they expect from your organisation. Discover why supporter experience, personalisation and continuous optimisation are now essential to building trust and increasing fundraising success.
The creator economy, now worth an estimated US$250 billion and projected to double by 2027, has redefined how people build communities, tell stories, and generate income. At its heart are individuals who, with nothing more than a smartphone and a strong point of view, build loyal audiences and earn a…
KatyNovember 4, 2025
A parasocial relationship is a one-way emotional bond between an audience member and a personality, such as a podcast host, creator, or campaign figurehead. Although there’s no actual relationship, the person feels familiar.
KatyJuly 23, 2025
What can you do to help your organisation see your value as a fundraiser? Fundraising copywriter Laura Neill shares three simple tips.
KatyFebruary 14, 2024
The end of financial year is upon us already! While you might still be getting through your latest shoulder appeal, it doesn’t hurt to start thinking ahead about what you might do differently to help drive support from your donors. After all, Tax time is the biggest time of year.
KatyFebruary 9, 2024
A good writer knows how to tell a good story. But only you have the knowledge and information they need to tell a great one. Kirsty Ventura, one of our copywriters at Marlin Communications, discusses the information she looks for in a brief to help her craft the best copy…
KatyDecember 18, 2023
What’s the difference between a good case study, and a great one? In this article, Copywriter Laura Neill breaks down the six elements that can elevate your case study to new heights.
KatyDecember 11, 2023
The 2023 Essentials Report identified the mid-value donor segment (defined as gift of $1,000 or more) as one of the fastest growing segments.
KatyDecember 11, 2023
Senior Copywriter Laura Neill reflects on one of the year’s most personally meaningful campaigns – the fight to save a tiny fish found nowhere else in the world.
KatyDecember 11, 2023
