Fundraising Archives - Marlin Communications

Blog Digital Fundraising Major Donor Regular Giving

2-Step Express: How to start finding prospects for regular givers

It is hard to be new at things—from small things to global pandemics. If we feel we don’t have relevant experience or expertise we can feel afraid and less inclined to jump in. Here Dan Geaves, our Strategy Director gives an overview of how Marlin has developed a confidence creating…

KatyMay 22, 2023

Appeals Blog Digital Fundraising Strategy

Setting your digital strategy for your EOFY Appeal

As the end of the financial year approaches, many organisations like yours are gearing up for their annual fundraising appeals. Your concepts, timelines and case studies are all in full swing as you inch closer towards your lodgement date.

KatyMay 22, 2023

Blog Data & Optimisation Fundraising Strategy

Health-check: How to fast track your fundraising strategic planning

Marlin has been helping many organisations take a refreshing look at their approach by running a “health-check.” Here Dan Geaves, our Strategy Director gives an overview of the approach taken and the benefits it brings.

KatyMarch 15, 2023

Appeals Blog Creative Digital Fundraising Strategy

5 things to test in your social ads for your Christmas Appeal

Ahead of Christmas Appeal season, here are some tests you can do with your social media ads to get a better idea of what resonates with your current and prospective supporters.

KatyOctober 31, 2022

Blog Digital Fundraising News Strategy

NextAfter NIO Conference

I recently had the opportunity to travel to Kansas City, Missouri to attend and present at the Nonprofit Innovation and Optimization (NIO) Summit put on by NextAfter. The event itself is an annual conference for nonprofit marketers and fundraisers looking to grow their online fundraising.

KatyOctober 12, 2022

Blog Data & Optimisation Digital Fundraising Strategy

4 A/B Tests to Improve Your Nonprofit Value Proposition

Whether you’re trying to raise more money online, communicate with donors face-to-face, or increase revenue from a direct mail appeal — your nonprofit value proposition is the most valuable tool to influence someone to give to you.

KatyOctober 6, 2022

Blog Data & Optimisation Digital Fundraising Strategy

Does Donation Page Optimisation Really Make a Difference?

We recently released a study that surveyed the online fundraising practices and donation page optimisations of more than 150 non-profit organisations (including 100 of the top 400 organisations in the world).

KatyOctober 4, 2022

Appeals Blog Creative Fundraising Storytelling Strategy

9 Proven Steps to Write a Better Year-End Fundraising Email Appeal

Are you ready for the festive fundraising season? With the end of another year rapidly approaching, our Agency Partners at NextAfter have used their digital fundraising expertise to prepare a list of ways you can improve your email appeals.

KatyOctober 3, 2022

Blog Digital Fundraising News Strategy Websites

Google Analytics is dead; long live Google Analytics

Did you know Google Analytics has made some significant changes that could affect your digital fundraising efforts? Good thing our friends at NextAfter have created this fantastic blog article covering all the essential info to make sure that you are equipped with the tools and knowledge to get the most…

KatyOctober 3, 2022

Appeals Blog Fundraising Gifts in Wills

A Gifts in Wills Conversation with Felicity Shand

Marlin spoke to four trailblazers in the GIW space to gather their experience and insights. Tune in throughout the week to hear from each. Up next is Felicity Shand, Fundraising Manager at the Australian Marine Conservation Society.

KatySeptember 5, 2022

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Marlin acknowledges and pays respect to the traditional custodians of the lands on which we work, live and play.