Branding Archives - Marlin Communications

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Ideas that keep giving

It has been an ongoing bone of contention for me that Marlin never really had, what our Strategy Director Dan Geaves calls a catch phrase, AKA a slogan, a tagline, a positioning statement – a public facing sentence that captures the essence of our brand. I’ve worked in global brand…

KatyJuly 27, 2022

Blog Branding Creative Fundraising Storytelling Strategy

Brand awareness as a critical piece of your fundraising puzzle

I’m returning from a very fun and informative few days at DigiRaise + EventRaise 2022. I heard some great speakers and got that freshly reawakened pleasure of hanging out in a large group in another city. Thank you Covid for making this year’s in-person experience even more rewarding!

KatyMay 6, 2022

Strategy Branding Creative

Flying the flag for brand strategy

Strong brands help an audience to quickly determine whether they care enough to listen further. Fundraisers need to build a strong brand.

KatyOctober 27, 2020

Branding Creative

5 ways illustration can strengthen your nonprofit brand

— by Sarah, Senior Designer – 5 min read In a crowded marketplace it can be hard to grab attention. However by using illustration, you can bring a design to life in an enormously engaging way that can strengthen your brand and mark it as memorable and unique. 1. Beautiful…

KatyAugust 20, 2020

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