Creative Archives - Marlin Communications

Blog Branding Creative Inside Marlin News

Ideas that keep giving

It has been an ongoing bone of contention for me that Marlin never really had, what our Strategy Director Dan Geaves calls a catch phrase, AKA a slogan, a tagline, a positioning statement – a public facing sentence that captures the essence of our brand. I’ve worked in global brand…

KatyJuly 27, 2022

Blog Branding Creative Fundraising Storytelling Strategy

Brand awareness as a critical piece of your fundraising puzzle

I’m returning from a very fun and informative few days at DigiRaise + EventRaise 2022. I heard some great speakers and got that freshly reawakened pleasure of hanging out in a large group in another city. Thank you Covid for making this year’s in-person experience even more rewarding!

KatyMay 6, 2022

Appeals Creative Strategy

What makes a good Direct Marketing program – a case study of Caritas Australia.

Good appeals come from good creative ideas combined with a good execution. In this case study, we share the process that has helped Caritas Australia repetitively exceed targets and growing year on year.

KatyApril 15, 2021

Appeals Community Fundraising Creative Digital Strategy

State of Fundraising: A review of 2020 and prediction for 2021

This year has been a time of notable innovation in the community fundraising space and the successful entry of newcomers into the market. Here's our review of of the strategic factors that will influence community fundraising in 2021.

KatyJanuary 12, 2021

Branding Creative Strategy

Flying the flag for brand strategy

Strong brands help an audience to quickly determine whether they care enough to listen further. Fundraisers need to build a strong brand.

KatyOctober 27, 2020

Appeals Creative Strategy

All the feels

Thinking about your Christmas Appeal campaigns? Here's 7 inspiring Christmas Appeal campaigns we like and why.

KatyOctober 20, 2020

Creative Fundraising Storytelling

Case studies that make you feel something

— by Miriam, Senior Copywriter – 5 min read PART ONE: THE HUNT A friend who volunteers for a not-for-profit recently asked me how to best approach and talk to a beneficiary about their story. This got me thinking. We all know that a compelling case study (you know,…

Marlin CommunicationsSeptember 22, 2020

Appeals Creative Strategy

7 inspiring Christmas Appeal Campaigns

Thinking about your Christmas Appeal in September? — by Marlin Communications Where has the year gone? With Christmas only a few months away, we began thinking about the amazing and creative Christmas campaigns we have seen from nonprofits in recent years. As you begin planning your Christmas appeal, we thought…

KatySeptember 1, 2020

Branding Creative

5 ways illustration can strengthen your nonprofit brand

— by Sarah, Senior Designer – 5 min read In a crowded marketplace it can be hard to grab attention. However by using illustration, you can bring a design to life in an enormously engaging way that can strengthen your brand and mark it as memorable and unique. 1. Beautiful…

KatyAugust 20, 2020

Marlin acknowledges and pays respect to the traditional custodians of the lands on which we work, live and play.