Ahead of Christmas Appeal season, here are some tests you can do with your social media ads to get a better idea of what resonates with your current and prospective supporters.
Are you ready for the festive fundraising season? With the end of another year rapidly approaching, our Agency Partners at NextAfter have used their digital fundraising expertise to prepare a list of ways you can improve your email appeals.
It has been an ongoing bone of contention for me that Marlin never really had, what our Strategy Director Dan Geaves calls a catch phrase, AKA a slogan, a tagline, a positioning statement – a public facing sentence that captures the essence of our brand. I’ve worked in global brand…
I’m returning from a very fun and informative few days at DigiRaise + EventRaise 2022. I heard some great speakers and got that freshly reawakened pleasure of hanging out in a large group in another city. Thank you Covid for making this year’s in-person experience even more rewarding!
Good appeals come from good creative ideas combined with a good execution. In this case study, we share the process that has helped Caritas Australia repetitively exceed targets and growing year on year.
This year has been a time of notable innovation in the community fundraising space and the successful entry of newcomers into the market. Here's our review of of the strategic factors that will influence community fundraising in 2021.
— by Miriam, Senior Copywriter – 5 min read PART ONE: THE HUNT A friend who volunteers for a not-for-profit recently asked me how to best approach and talk to a beneficiary about their story. This got me thinking. We all know that a compelling case study (you know,…
Thinking about your Christmas Appeal in September? — by Marlin Communications Where has the year gone? With Christmas only a few months away, we began thinking about the amazing and creative Christmas campaigns we have seen from nonprofits in recent years. As you begin planning your Christmas appeal, we thought…