Ahead of Christmas Appeal season, here are some tests you can do with your social media ads to get a better idea of what resonates with your current and prospective supporters.
KatyOctober 31, 2022
It has been an ongoing bone of contention for me that Marlin never really had, what our Strategy Director Dan Geaves calls a catch phrase, AKA a slogan, a tagline, a positioning statement – a public facing sentence that captures the essence of our brand. I’ve worked in global brand…
KatyJuly 27, 2022
I’m returning from a very fun and informative few days at DigiRaise + EventRaise 2022. I heard some great speakers and got that freshly reawakened pleasure of hanging out in a large group in another city. Thank you Covid for making this year’s in-person experience even more rewarding!
KatyMay 6, 2022
Good appeals come from good creative ideas combined with a good execution. In this case study, we share the process that has helped Caritas Australia repetitively exceed targets and growing year on year.
KatyApril 15, 2021
This year has been a time of notable innovation in the community fundraising space and the successful entry of newcomers into the market. Here's our review of of the strategic factors that will influence community fundraising in 2021.
KatyJanuary 12, 2021
Strong brands help an audience to quickly determine whether they care enough to listen further. Fundraisers need to build a strong brand.
KatyOctober 27, 2020
Thinking about your Christmas Appeal campaigns? Here's 7 inspiring Christmas Appeal campaigns we like and why.
KatyOctober 20, 2020
— by Miriam, Senior Copywriter – 5 min read PART ONE: THE HUNT A friend who volunteers for a not-for-profit recently asked me how to best approach and talk to a beneficiary about their story. This got me thinking. We all know that a compelling case study (you know,…
Marlin CommunicationsSeptember 22, 2020
Thinking about your Christmas Appeal in September? — by Marlin Communications Where has the year gone? With Christmas only a few months away, we began thinking about the amazing and creative Christmas campaigns we have seen from nonprofits in recent years. As you begin planning your Christmas appeal, we thought…
KatySeptember 1, 2020
