Skip to main content
Category

Strategy

DigitalStrategy

Simplifying Google Analytics for Websites

Google Analytics is one of the most powerful tools for understanding how your website or web app is performing. However, it can become a time-consuming, complex tool to work with and can be very difficult for non-technical roles to understand. To make the process of reviewing reports easier for non-technical…
September 4, 2020
FundraisingStrategy

The Disruptive Concept of Micro-Donations

In northern Scandinavia, there is a saying, “Many small streams form a river in the end”. This saying could apply to many different situations, it seems especially relevant in the world of micro-donations. While regular givers rightly are the focus for any good donation strategy, micro-donations can be an effective…
September 2, 2020
StrategyAppealsCreative

7 inspiring Christmas Appeal Campaigns

Thinking about your Christmas Appeal in September? — by Marlin Communications Where has the year gone? With Christmas only a few months away, we began thinking about the amazing and creative Christmas campaigns we have seen from nonprofits in recent years. As you begin planning your Christmas appeal, we thought…
September 1, 2020
StrategyDigital

Low Hanging Fruit Series: Thank you pages

— by Jakob J, a 2 min read Low Hanging Fruit: digital wins that are there for the picking. Jakob is Marlin’s growth executive and he’s always on the lookout for small changes you can make to your website that can potentially make a big difference to your online presence.…
July 23, 2020
FundraisingStrategy

Truthfully Speaking…..

— by Clayton Thomas - 8 min read 12 Steps To Capturing The Voice Of A Signatory In A Fundraising Letter Writing for someone else is a tricky job. How do you ensure that you capture the information you need while being true to the tone of voice and attitude…
June 5, 2020
FundraisingStrategy

Is Hope the Answer?

— by Deborah Niski - 3 min read “Give hope to a family in need this Christmas.” “Give the gift of hope.” “Bring hope to those who need it most” We see a lot of headlines and calls to action featuring “hope”. The idea is upbeat and simple, but does…
June 2, 2020