Appeals Archives - Marlin Communications

Blog Appeals Fundraising

It’s beginning to feel a lot like Christmas

Christmas is a key fundraising opportunity for charities. Discover three ways to create a compelling Christmas appeal that captures the spirit of giving, creates a timely reason to donate and clearly shows the impact of every gift.

KatyOctober 5, 2026

Blog Appeals Major Donor Regular Giving Strategy

More isn’t always more: a thought on mid-value fundraising

Mid-value fundraising isn’t about giving donors more. Explore how relevance, personalisation and meaningful stewardship can strengthen mid-value donor relationships.

KatySeptember 28, 2026

Blog Appeals Fundraising Storytelling Strategy

Your Audience Isn’t You: Why Empathy Beats Assumptions

Why effective marketing and fundraising starts with empathy, not assumptions. Learn how understanding your audience, challenging internal biases and testing ideas can create more meaningful communications.

KatyAugust 26, 2026

Blog Appeals Community Fundraising Storytelling

Marlins tips for maximising your Tax Appeal

With a combined experience of over 100 years in fundraising, we asked our Marlin Team to share their top tips to help you maximise your tax appeal.

KatyMarch 6, 2024

Blog Appeals Digital Fundraising Strategy

Email tactics to use this Tax time

The end of financial year is upon us already! While you might still be getting through your latest shoulder appeal, it doesn’t hurt to start thinking ahead about what you might do differently to help drive support from your donors. After all, Tax time is the biggest time of year.

KatyFebruary 9, 2024

Blog Appeals Creative Fundraising Storytelling

From content to great copy. What do writers need to develop good copy?

A good writer knows how to tell a good story. But only you have the knowledge and information they need to tell a great one. Kirsty Ventura, one of our copywriters at Marlin Communications, discusses the information she looks for in a brief to help her craft the best copy…

KatyDecember 18, 2023

Blog Appeals Fundraising Major Donor Strategy

How RFDS SE used benchmarking to develop their Mid-Value programme

The 2023 Essentials Report identified the mid-value donor segment (defined as gift of $1,000 or more) as one of the fastest growing segments.

KatyDecember 11, 2023

Digital Appeals Blog Fundraising Strategy

Digital Fundraising for Donor Retention

In July 2023, FIA, in partnership with More Strategic, presented part two of their Cost of Living & Giving webinars. Self-reported by Australian and New Zealand donors, cost of living pressure was given as the top reason for not donating to charities in 2023. The research was clear: “the cost…

KatyNovember 30, 2023

Blog Appeals Community Fundraising Storytelling

Reflections from my secondment with RSPCA NSW

Recently, I had the unique opportunity to join one of our much-loved clients, RSPCA NSW, for a secondment role as their Digital Marketing Officer. Marlin Communications has worked closely with RSPCA NSW for over 10 years and have cultivated an incredibly strong client relationship. So, when a gap in their…

KatyNovember 28, 2023

Blog Appeals Digital Fundraising Strategy

Setting your digital strategy for your EOFY Appeal

As the end of the financial year approaches, many organisations like yours are gearing up for their annual fundraising appeals. Your concepts, timelines and case studies are all in full swing as you inch closer towards your lodgement date.

KatyMay 22, 2023

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