Why effective marketing and fundraising starts with empathy, not assumptions. Learn how understanding your audience, challenging internal biases and testing ideas can create more meaningful communications.
KatyAugust 26, 2026
The end of financial year is upon us already! While you might still be getting through your latest shoulder appeal, it doesn’t hurt to start thinking ahead about what you might do differently to help drive support from your donors. After all, Tax time is the biggest time of year.
KatyFebruary 9, 2024
A good writer knows how to tell a good story. But only you have the knowledge and information they need to tell a great one. Kirsty Ventura, one of our copywriters at Marlin Communications, discusses the information she looks for in a brief to help her craft the best copy…
KatyDecember 18, 2023
The 2023 Essentials Report identified the mid-value donor segment (defined as gift of $1,000 or more) as one of the fastest growing segments.
KatyDecember 11, 2023
In July 2023, FIA, in partnership with More Strategic, presented part two of their Cost of Living & Giving webinars. Self-reported by Australian and New Zealand donors, cost of living pressure was given as the top reason for not donating to charities in 2023. The research was clear: “the cost…
KatyNovember 30, 2023
Recently, I had the unique opportunity to join one of our much-loved clients, RSPCA NSW, for a secondment role as their Digital Marketing Officer. Marlin Communications has worked closely with RSPCA NSW for over 10 years and have cultivated an incredibly strong client relationship. So, when a gap in their…
KatyNovember 28, 2023
As the end of the financial year approaches, many organisations like yours are gearing up for their annual fundraising appeals. Your concepts, timelines and case studies are all in full swing as you inch closer towards your lodgement date.
KatyMay 22, 2023
Ahead of Christmas Appeal season, here are some tests you can do with your social media ads to get a better idea of what resonates with your current and prospective supporters.
KatyOctober 31, 2022
Are you ready for the festive fundraising season? With the end of another year rapidly approaching, our Agency Partners at NextAfter have used their digital fundraising expertise to prepare a list of ways you can improve your email appeals.
KatyOctober 3, 2022
