A major donor prospectus is a compelling communication that can be used to inspire a new group of donors to become major supporters of your charity. Read how to structure your major donor prospectus.
Developing a brand value proposition is hard work, and it takes clear thinking. Read on to find out what you need to consider for a good value proposition.
Good appeals come from good creative ideas combined with a good execution. In this case study, we share the process that has helped Caritas Australia repetitively exceed targets and growing year on year.
Everything from Facebook ad management to targeting is going to be affected by the new changes and is going to require marketers and fundraisers to change their current modus operandi.