Developing a brand value proposition is hard work, and it takes clear thinking. Read on to find out what you need to consider for a good value proposition.
Good appeals come from good creative ideas combined with a good execution. In this case study, we share the process that has helped Caritas Australia repetitively exceed targets and growing year on year.
Everything from Facebook ad management to targeting is going to be affected by the new changes and is going to require marketers and fundraisers to change their current modus operandi.
This year has been a time of notable innovation in the community fundraising space and the successful entry of newcomers into the market. Here's our review of of the strategic factors that will influence community fundraising in 2021.