Marlin has been helping many organisations take a refreshing look at their approach by running a “health-check.” Here Dan Geaves, our Strategy Director gives an overview of the approach taken and the benefits it brings.
KatyMarch 15, 2023
Whether you’re trying to raise more money online, communicate with donors face-to-face, or increase revenue from a direct mail appeal — your nonprofit value proposition is the most valuable tool to influence someone to give to you.
KatyOctober 6, 2022
We recently released a study that surveyed the online fundraising practices and donation page optimisations of more than 150 non-profit organisations (including 100 of the top 400 organisations in the world).
KatyOctober 4, 2022
Over the past decade, our digital fundraising partners, NextAfter, have been testing online fundraising tactics. With 3,500+ experiments conducted, they’ve organised their most recent, data-driven online fundraising ideas and tactics you need to start reaching those targets. The original blog post can be found here.
KatyAugust 23, 2022
With the help of NextAfter, we’ve become testing and optimisation converts. To do so requires a concerted effort to test various elements across your organisation’s website. Check out Nathan’s blog post, featuring 8 ways you can improve your donation page to learn more about your donors and increase your online…
KatyJuly 25, 2022
I just returned from my first in-person conference since the start of the pandemic, where I had the privilege of presenting a case study with Lenny Elario from the Australian Red Cross on creating rich story-driven experiences for mid-value donors. The Fundraising Institute of Australia (FIA) 2022 national conference was…
KatyJune 7, 2022
At Marlin, our clients are consistently looking for new approaches to donor acquisition and care. This blog article from our Agency Partner, NextAfter, will show you three tested and proven donor cultivation strategies you can use to start building deeper relationships with your donors and raising more money for your…
KatyMay 26, 2022
As nearly every aspect of our lives moves online, it’s time for every nonprofit to consider making the shift to digital first fundraising. Doing so requires a concerted effort to analyse and optimise your digital acquisition and fundraising strategy. This blog article from our exclusive Agency Partner, NextAfter, covers how…
KatyApril 14, 2022
