Data & Optimisation Archives - Marlin Communications

Blog Data & Optimisation Digital Strategy

How an icon and a grey box increased donations by 11.5%

Discover how a straightforward design tweak, the introduction of an icon and a grey box, led to an 11.5% increase in donations. Dive into the subtle art of design improvements, and learn how minute changes can significantly impact user behaviour and engagement, ultimately driving higher donation rates.

Marlin CommunicationsSeptember 29, 2023

Blog Data & Optimisation Digital Strategy

How to secure your Google Analytics Universal data

Google Analytics has long been an important tool for those in fundraising and marketing communications roles keen to understand how their digital campaigns perform / how their content performs / and ultimately if people are doing the things we want them to do.

KatySeptember 20, 2023

Blog Data & Optimisation Digital Strategy

Life after Google Optimize: which A/B testing platforms nonprofits should consider

With the sunsetting of Google Optimize, Marlin encourages all organisations to put in place a plan to move to a new A/B testing tool to ensure a smooth transition. Marlin has provided recommendations of two tools organisations can investigate to see which better suits their needs.

KatyJuly 31, 2023

Blog Data & Optimisation Fundraising Strategy

Health-check: How to fast track your fundraising strategic planning

Marlin has been helping many organisations take a refreshing look at their approach by running a “health-check.” Here Dan Geaves, our Strategy Director gives an overview of the approach taken and the benefits it brings.

KatyMarch 15, 2023

Blog Data & Optimisation Digital Major Donor Strategy

Attribution – How to track donor conversions

When you have multiple channels delivering campaigns to your audience it can be hard to decipher exactly what inspired them to convert. An attribution model gives you the tools to accurately track your digital fundraising success and conversions.

KatyFebruary 13, 2023

Blog Data & Optimisation Digital Fundraising Strategy

4 A/B Tests to Improve Your Nonprofit Value Proposition

Whether you’re trying to raise more money online, communicate with donors face-to-face, or increase revenue from a direct mail appeal — your nonprofit value proposition is the most valuable tool to influence someone to give to you.

KatyOctober 6, 2022

Blog Data & Optimisation Digital Fundraising Strategy

Does Donation Page Optimisation Really Make a Difference?

We recently released a study that surveyed the online fundraising practices and donation page optimisations of more than 150 non-profit organisations (including 100 of the top 400 organisations in the world).

KatyOctober 4, 2022

Blog Data & Optimisation Digital Fundraising Strategy

10 years of decoding what works in online fundraising

Over the past decade, our digital fundraising partners, NextAfter, have been testing online fundraising tactics. With 3,500+ experiments conducted, they’ve organised their most recent, data-driven online fundraising ideas and tactics you need to start reaching those targets. The original blog post can be found here.

KatyAugust 23, 2022

Blog Data & Optimisation Digital Fundraising

8 ways to improve your donation page

With the help of NextAfter, we’ve become testing and optimisation converts. To do so requires a concerted effort to test various elements across your organisation’s website. Check out Nathan’s blog post, featuring 8 ways you can improve your donation page to learn more about your donors and increase your online…

KatyJuly 25, 2022

Blog Data & Optimisation Digital Fundraising News Strategy Websites

How to create rich story-driven experiences for mid-value donors – reflections from FIA 2022

I just returned from my first in-person conference since the start of the pandemic, where I had the privilege of presenting a case study with Lenny Elario from the Australian Red Cross on creating rich story-driven experiences for mid-value donors. The Fundraising Institute of Australia (FIA) 2022 national conference was…

KatyJune 7, 2022