Google Analytics is one of the most powerful tools for understanding how your website or web app is performing. Use these 5 metrics as a base.
Marlin CommunicationsNovember 17, 2020
In northern Scandinavia, there is a saying, “Many small streams form a river in the end”. This saying could apply to many different situations, it seems especially relevant in the world of micro-donations. While regular givers rightly are the focus for any good donation strategy, micro-donations can be an effective…
KatySeptember 2, 2020
— by Clayton Thomas - 8 min read 12 Steps To Capturing The Voice Of A Signatory In A Fundraising Letter Writing for someone else is a tricky job. How do you ensure that you capture the information you need while being true to the tone of voice and attitude…
KatyJune 5, 2020
Accelerating your digital transformation Over the past few months, we have seen a significant acceleration across the Australian and the global economy in the shift to digital channels for all parts of life, from groceries and essentials to entertainment to health and wellness. Recent research by McKinsey indicates that digital…
Marlin CommunicationsJune 4, 2020
— by Deborah Niski - 3 min read “Give hope to a family in need this Christmas.” “Give the gift of hope.” “Bring hope to those who need it most” We see a lot of headlines and calls to action featuring “hope”. The idea is upbeat and simple, but does…
Marlin CommunicationsJune 2, 2020
— by Deborah Niski - 8 min read So, it’s a sunny morning. A Tuesday. You bought milk this morning. And bread. Why? Because you’d run out? Because your kids only eat toast for breakfast? You could have made the purchase for any number of rational, easy-to-understand reasons. Now think…
KatyJune 2, 2020
— by Karl Tischler – 8 min read As I write this, the weekend that’s just passed has been one where the many restrictions we’ve been living with for the past six weeks have eased. And it felt like there was a communal sigh of relief as people went out,…
Marlin CommunicationsMay 7, 2020
— by James Hornitzky - 5 min read 2020 has been a big year with huge ups and downs, and we are only a third of the way through. With the bushfires earlier this year and the global coronavirus crisis, there has been a significant increase in funds raised through…
KatyApril 30, 2020
Acquiring and Engaging Younger Donors - Success through Crowdfunding Charities are asking the question; how do we engage and retain younger, more digital-savvy donors? The average donor age for most Australian nonprofits is between 40-60. This age group seems to be the sweet spot for getting people to pull out…
Marlin CommunicationsApril 28, 2020
