Learn about the upcoming changes to Facebook advertising due to the changes Apple is making to their privacy policies.
Marlin CommunicationsMarch 4, 2021
Everything from Facebook ad management to targeting is going to be affected by the new changes and is going to require marketers and fundraisers to change their current modus operandi.
Marlin CommunicationsJanuary 25, 2021
Google Analytics is one of the most powerful tools for understanding how your website or web app is performing. Use these 5 metrics as a base.
Marlin CommunicationsNovember 17, 2020
— by Miriam, Senior Copywriter – 5 min read PART ONE: THE HUNT A friend who volunteers for a not-for-profit recently asked me how to best approach and talk to a beneficiary about their story. This got me thinking. We all know that a compelling case study (you know,…
Marlin CommunicationsSeptember 22, 2020
In northern Scandinavia, there is a saying, “Many small streams form a river in the end”. This saying could apply to many different situations, it seems especially relevant in the world of micro-donations. While regular givers rightly are the focus for any good donation strategy, micro-donations can be an effective…
KatySeptember 2, 2020
— by Clayton Thomas - 8 min read 12 Steps To Capturing The Voice Of A Signatory In A Fundraising Letter Writing for someone else is a tricky job. How do you ensure that you capture the information you need while being true to the tone of voice and attitude…
KatyJune 5, 2020
Accelerating your digital transformation Over the past few months, we have seen a significant acceleration across the Australian and the global economy in the shift to digital channels for all parts of life, from groceries and essentials to entertainment to health and wellness. Recent research by McKinsey indicates that digital…
Marlin CommunicationsJune 4, 2020
— by Deborah Niski - 3 min read “Give hope to a family in need this Christmas.” “Give the gift of hope.” “Bring hope to those who need it most” We see a lot of headlines and calls to action featuring “hope”. The idea is upbeat and simple, but does…
Marlin CommunicationsJune 2, 2020
— by Deborah Niski - 8 min read So, it’s a sunny morning. A Tuesday. You bought milk this morning. And bread. Why? Because you’d run out? Because your kids only eat toast for breakfast? You could have made the purchase for any number of rational, easy-to-understand reasons. Now think…
KatyJune 2, 2020
