News Archives - Marlin Communications

NextAfter NIO Conference

I recently had the opportunity to travel to Kansas City, Missouri to attend and present at the Nonprofit Innovation and Optimization (NIO) Summit put on by NextAfter. The event itself is an annual conference for nonprofit marketers and fundraisers looking to grow their online fundraising.

KatyOctober 12, 2022

News Blog Digital Fundraising Strategy Websites

Google Analytics is dead; long live Google Analytics

Did you know Google Analytics has made some significant changes that could affect your digital fundraising efforts? Good thing our friends at NextAfter have created this fantastic blog article covering all the essential info to make sure that you are equipped with the tools and knowledge to get the most…

KatyOctober 3, 2022

News Blog Branding Creative Inside Marlin

Ideas that keep giving

It has been an ongoing bone of contention for me that Marlin never really had, what our Strategy Director Dan Geaves calls a catch phrase, AKA a slogan, a tagline, a positioning statement – a public facing sentence that captures the essence of our brand. I’ve worked in global brand…

KatyJuly 27, 2022

News Blog Data & Optimisation Digital Fundraising Strategy Websites

How to create rich story-driven experiences for mid-value donors – reflections from FIA 2022

I just returned from my first in-person conference since the start of the pandemic, where I had the privilege of presenting a case study with Lenny Elario from the Australian Red Cross on creating rich story-driven experiences for mid-value donors. The Fundraising Institute of Australia (FIA) 2022 national conference was…

KatyJune 7, 2022

Blog News Storytelling

A new hope for a new era

Like many, my phone and inbox has been filled with messages of Saturday night’s election result. Overwhelmingly, those messages are filled with a sense of renewed optimism and positivity.

KatyMay 26, 2022

News Blog Data & Optimisation Digital Fundraising Strategy Websites

Nonprofit analytics: How accessible data can make non-profits more effective

As nearly every aspect of our lives moves online, it’s time for every nonprofit to consider making the shift to digital first fundraising. Doing so requires a concerted effort to analyse and optimise your digital acquisition and fundraising strategy. This blog article from our exclusive Agency Partner, NextAfter, covers how…

KatyApril 14, 2022

News Blog Digital Fundraising Websites

What’s next for Digital Fundraising?

We are incredibly excited to announce our latest partnership; that we have joined forces with international digital fundraising specialists, NextAfter, as their exclusive Agency Partner in Australia and New Zealand. Learn more about how their best in class testing and optimisation services can help charities like yours grow their digital…

KatyMarch 30, 2022

News Blog Digital Fundraising Websites

Facebook is removing ‘sensitive’ ads targeting: here’s what to do

It’s harder than ever to keep up and adapt to social media platform changes, and 2022 is certainly going to be no exception. Recently Facebook’s parent company, Meta, announced that thousands of ad targeting interests would be removed from Ad Manager. These interests are across a variety of topics deemed…

KatyJanuary 18, 2022

News Blog Fundraising Inside Marlin

Marlin Communications welcomes highly regarded Director of Fundraising

Marlin announces the expansion of its service offering to charities today, as John Burns FFIA has joined to create new ways to support fundraising leaders in Australia and New Zealand.

KatyDecember 14, 2021

Blog Inside Marlin News

Strength from within

Marlin has promoted two of its team members to strengthen our delivery of digital development projects, and to make the final steps needed to ensure digital is fully integrated into the whole of the agency’s business.

KatyJuly 20, 2021