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DigitalStrategy

Low Hanging Fruit Series: Thank you pages

— by Jakob J, a 2 min read Low Hanging Fruit: digital wins that are there for the picking. Jakob is Marlin’s growth executive and he’s always on the lookout for small changes you can make to your website that can potentially make a big difference to your online presence.…
July 23, 2020
FundraisingStrategy

Truthfully Speaking…..

— by Clayton Thomas - 8 min read 12 Steps To Capturing The Voice Of A Signatory In A Fundraising Letter Writing for someone else is a tricky job. How do you ensure that you capture the information you need while being true to the tone of voice and attitude…
June 5, 2020
FundraisingStrategy

Is Hope the Answer?

— by Deborah Niski - 3 min read “Give hope to a family in need this Christmas.” “Give the gift of hope.” “Bring hope to those who need it most” We see a lot of headlines and calls to action featuring “hope”. The idea is upbeat and simple, but does…
June 2, 2020
DigitalStrategy

How Nonprofit Organisations can use Shopify

How Nonprofit Organisations can use Shopify to acquire new supporters and increase online revenue Turning cause loyalty into revenue  You’ve worked hard to establish your nonprofit’s brand and build a community of supporters aligned to your cause. If you think of this support like ‘brand loyalty’, it makes a lot…
April 2, 2020