Google Analytics is one of the most powerful tools for understanding how your website or web app is performing. Use these 5 metrics as a base.
Marlin CommunicationsNovember 17, 2020
Thinking about your Christmas Appeal campaigns? Here's 7 inspiring Christmas Appeal campaigns we like and why.
KatyOctober 20, 2020
Are you making the most of your Google Ad Grants account? Most charities aren’t. Here's what you need to know to bring max value.
KatyOctober 9, 2020
Google Analytics is one of the most powerful tools for understanding how your website or web app is performing. However, it can become a time-consuming, complex tool to work with and can be very difficult for non-technical roles to understand. To make the process of reviewing reports easier for non-technical…
KatySeptember 4, 2020
In northern Scandinavia, there is a saying, “Many small streams form a river in the end”. This saying could apply to many different situations, it seems especially relevant in the world of micro-donations. While regular givers rightly are the focus for any good donation strategy, micro-donations can be an effective…
KatySeptember 2, 2020
Thinking about your Christmas Appeal in September? — by Marlin Communications Where has the year gone? With Christmas only a few months away, we began thinking about the amazing and creative Christmas campaigns we have seen from nonprofits in recent years. As you begin planning your Christmas appeal, we thought…
KatySeptember 1, 2020
— by Jakob J, a 2 min read Low Hanging Fruit: digital wins that are there for the picking. Jakob is Marlin’s growth executive and he’s always on the lookout for small changes you can make to your website that can potentially make a big difference to your online presence.…
KatyJuly 23, 2020
— by Clayton Thomas - 8 min read 12 Steps To Capturing The Voice Of A Signatory In A Fundraising Letter Writing for someone else is a tricky job. How do you ensure that you capture the information you need while being true to the tone of voice and attitude…
KatyJune 5, 2020
Accelerating your digital transformation Over the past few months, we have seen a significant acceleration across the Australian and the global economy in the shift to digital channels for all parts of life, from groceries and essentials to entertainment to health and wellness. Recent research by McKinsey indicates that digital…
Marlin CommunicationsJune 4, 2020
