Strategy Archives - Page 2 of 6 - Marlin Communications

Blog Data & Optimisation Digital Major Donor Strategy

Attribution – How to track donor conversions

When you have multiple channels delivering campaigns to your audience it can be hard to decipher exactly what inspired them to convert. An attribution model gives you the tools to accurately track your digital fundraising success and conversions.

KatyFebruary 13, 2023

Blog Appeals Creative Digital Fundraising Strategy

5 things to test in your social ads for your Christmas Appeal

Ahead of Christmas Appeal season, here are some tests you can do with your social media ads to get a better idea of what resonates with your current and prospective supporters.

KatyOctober 31, 2022

Blog Digital Fundraising News Strategy

NextAfter NIO Conference

I recently had the opportunity to travel to Kansas City, Missouri to attend and present at the Nonprofit Innovation and Optimization (NIO) Summit put on by NextAfter. The event itself is an annual conference for nonprofit marketers and fundraisers looking to grow their online fundraising.

KatyOctober 12, 2022

Blog Data & Optimisation Digital Fundraising Strategy

4 A/B Tests to Improve Your Nonprofit Value Proposition

Whether you’re trying to raise more money online, communicate with donors face-to-face, or increase revenue from a direct mail appeal — your nonprofit value proposition is the most valuable tool to influence someone to give to you.

KatyOctober 6, 2022

Blog Data & Optimisation Digital Fundraising Strategy

Does Donation Page Optimisation Really Make a Difference?

We recently released a study that surveyed the online fundraising practices and donation page optimisations of more than 150 non-profit organisations (including 100 of the top 400 organisations in the world).

KatyOctober 4, 2022

Blog Appeals Creative Fundraising Storytelling Strategy

9 Proven Steps to Write a Better Year-End Fundraising Email Appeal

Are you ready for the festive fundraising season? With the end of another year rapidly approaching, our Agency Partners at NextAfter have used their digital fundraising expertise to prepare a list of ways you can improve your email appeals.

KatyOctober 3, 2022

News Blog Digital Fundraising Strategy Websites

Google Analytics is dead; long live Google Analytics

Did you know Google Analytics has made some significant changes that could affect your digital fundraising efforts? Good thing our friends at NextAfter have created this fantastic blog article covering all the essential info to make sure that you are equipped with the tools and knowledge to get the most…

KatyOctober 3, 2022

Blog Data & Optimisation Digital Fundraising Strategy

10 years of decoding what works in online fundraising

Over the past decade, our digital fundraising partners, NextAfter, have been testing online fundraising tactics. With 3,500+ experiments conducted, they’ve organised their most recent, data-driven online fundraising ideas and tactics you need to start reaching those targets. The original blog post can be found here.

KatyAugust 23, 2022

Blog Digital Fundraising Strategy

How to create a digital strategy

When it comes to creating a digital strategy that actually delivers results, it pays to think first and act second. Rushing into a digital strategy simply because everyone else is doing the same thing could lead you down an expensive path – costing both time and money.

KatyAugust 11, 2022

News Blog Data & Optimisation Digital Fundraising Strategy Websites

How to create rich story-driven experiences for mid-value donors – reflections from FIA 2022

I just returned from my first in-person conference since the start of the pandemic, where I had the privilege of presenting a case study with Lenny Elario from the Australian Red Cross on creating rich story-driven experiences for mid-value donors. The Fundraising Institute of Australia (FIA) 2022 national conference was…

KatyJune 7, 2022