A parasocial relationship is a one-way emotional bond between an audience member and a personality, such as a podcast host, creator, or campaign figurehead. Although there’s no actual relationship, the person feels familiar.
KatyJuly 23, 2025
A good writer knows how to tell a good story. But only you have the knowledge and information they need to tell a great one. Kirsty Ventura, one of our copywriters at Marlin Communications, discusses the information she looks for in a brief to help her craft the best copy…
KatyDecember 18, 2023
What’s the difference between a good case study, and a great one? In this article, Copywriter Laura Neill breaks down the six elements that can elevate your case study to new heights.
KatyDecember 11, 2023
Senior Copywriter Laura Neill reflects on one of the year’s most personally meaningful campaigns – the fight to save a tiny fish found nowhere else in the world.
KatyDecember 11, 2023
Ahead of Christmas Appeal season, here are some tests you can do with your social media ads to get a better idea of what resonates with your current and prospective supporters.
KatyOctober 31, 2022
Are you ready for the festive fundraising season? With the end of another year rapidly approaching, our Agency Partners at NextAfter have used their digital fundraising expertise to prepare a list of ways you can improve your email appeals.
KatyOctober 3, 2022
It has been an ongoing bone of contention for me that Marlin never really had, what our Strategy Director Dan Geaves calls a catch phrase, AKA a slogan, a tagline, a positioning statement – a public facing sentence that captures the essence of our brand. I’ve worked in global brand…
KatyJuly 27, 2022
I’m returning from a very fun and informative few days at DigiRaise + EventRaise 2022. I heard some great speakers and got that freshly reawakened pleasure of hanging out in a large group in another city. Thank you Covid for making this year’s in-person experience even more rewarding!
KatyMay 6, 2022
Good appeals come from good creative ideas combined with a good execution. In this case study, we share the process that has helped Caritas Australia repetitively exceed targets and growing year on year.
KatyApril 15, 2021
