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BlogDigitalFundraisingStrategy

How to create a digital strategy

When it comes to creating a digital strategy that actually delivers results, it pays to think first and act second. Rushing into a digital strategy simply because everyone else is doing the same thing could lead you down an expensive path – costing both time and money.
August 11, 2022
BlogBrandingCreativeInside MarlinNews

Ideas that keep giving

It has been an ongoing bone of contention for me that Marlin never really had, what our Strategy Director Dan Geaves calls a catch phrase, AKA a slogan, a tagline, a positioning statement – a public facing sentence that captures the essence of our brand. I’ve worked in global brand…
July 27, 2022
BlogData & OptimisationDigitalFundraising

8 ways to improve your donation page

With the help of NextAfter, we’ve become testing and optimisation converts. To do so requires a concerted effort to test various elements across your organisation’s website. Check out Nathan’s blog post, featuring 8 ways you can improve your donation page to learn more about your donors and increase your online…
July 25, 2022
BlogNewsStorytelling

A new hope for a new era

Like many, my phone and inbox has been filled with messages of Saturday night’s election result. Overwhelmingly, those messages are filled with a sense of renewed optimism and positivity.
May 26, 2022