Google Ad Grants account

Are you making the most of your Google Ad Grants account? Most charities aren’t. Here's what you need to know to bring max value.
October 9, 2020

Case studies that make you feel something

— by Miriam, Senior Copywriter – 5 min read PART ONE: THE HUNT    A friend who volunteers for a not-for-profit recently asked me how to best approach and talk to a beneficiary about their story.  This got me thinking. We all know that a compelling case study (you know,…
September 22, 2020

Marlin hires digital fundraiser to meet client demands.

MEDIA RELEASE   15 September 2020 Marlin Communications hires digital fundraiser to meet client demands. Marlin Communications (Marlin) has appointed a new digital fundraiser to join their for-purpose agency to deliver digital fundraising and marketing services to its charity partners.  Samara Gentle, formerly the National Digital Marketing Lead at St…
September 15, 2020

Simplifying Google Analytics for Websites

Google Analytics is one of the most powerful tools for understanding how your website or web app is performing. However, it can become a time-consuming, complex tool to work with and can be very difficult for non-technical roles to understand. To make the process of reviewing reports easier for non-technical…
September 4, 2020

The Disruptive Concept of Micro-Donations

In northern Scandinavia, there is a saying, “Many small streams form a river in the end”. This saying could apply to many different situations, it seems especially relevant in the world of micro-donations. While regular givers rightly are the focus for any good donation strategy, micro-donations can be an effective…
September 2, 2020

7 inspiring Christmas Appeal Campaigns

Thinking about your Christmas Appeal in September? — by Marlin Communications Where has the year gone? With Christmas only a few months away, we began thinking about the amazing and creative Christmas campaigns we have seen from nonprofits in recent years. As you begin planning your Christmas appeal, we thought…
September 1, 2020

When is a website not a website? When it’s a web app.

Websites and apps have been an integral part of all our daily lives for many years now. In fact we’re so used to them we often don’t bother to question whether there are differences between the two. However, many nonprofits are now finding themselves wondering which option would be better…
August 22, 2020

5 ways illustration can strengthen your nonprofit brand

— by Sarah, Senior Designer – 5 min read In a crowded marketplace it can be hard to grab attention. However by using illustration, you can bring a design to life in an enormously engaging way that can strengthen your brand and mark it as memorable and unique. 1. Beautiful…
August 20, 2020

On balance…

July has been B Corp month. If you are a B Corp, it’s been a celebration of all that’s good and noble about what B Corp certification means. For those that don’t really know what being a B Corp is about, B Corp is essentially a measure that any business…
July 31, 2020

Low Hanging Fruit Series: Thank you pages

— by Jakob J, a 2 min read Low Hanging Fruit: digital wins that are there for the picking. Jakob is Marlin’s growth executive and he’s always on the lookout for small changes you can make to your website that can potentially make a big difference to your online presence.…
July 23, 2020