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Blog Data & Optimisation Digital Strategy

How to secure your Google Analytics Universal data

Google Analytics has long been an important tool for those in fundraising and marketing communications roles keen to understand how their digital campaigns perform / how their content performs / and ultimately if people are doing the things we want them to do.

KatySeptember 20, 2023

Blog Data & Optimisation Digital Strategy

Life after Google Optimize: which A/B testing platforms nonprofits should consider

With the sunsetting of Google Optimize, Marlin encourages all organisations to put in place a plan to move to a new A/B testing tool to ensure a smooth transition. Marlin has provided recommendations of two tools organisations can investigate to see which better suits their needs.

KatyJuly 31, 2023

Blog Community Fundraising Storytelling Strategy

Motivating your P2P fundraisers

As professional fundraisers who work on peer to peer (P2P) events, we all want to know the best ways to motivate our fundraisers and help our events grow stronger every year. . ‘Average raised’ is a key metric for P2P events and helping push that number up can mean incredible…

KatyJune 20, 2023

Blog Digital Fundraising Major Donor Regular Giving

2-Step Express: How to start finding prospects for regular givers

It is hard to be new at things—from small things to global pandemics. If we feel we don’t have relevant experience or expertise we can feel afraid and less inclined to jump in. Here Dan Geaves, our Strategy Director gives an overview of how Marlin has developed a confidence creating…

KatyMay 22, 2023

Blog Appeals Digital Fundraising Strategy

Setting your digital strategy for your EOFY Appeal

As the end of the financial year approaches, many organisations like yours are gearing up for their annual fundraising appeals. Your concepts, timelines and case studies are all in full swing as you inch closer towards your lodgement date.

KatyMay 22, 2023

Blog Data & Optimisation Fundraising Strategy

Health-check: How to fast track your fundraising strategic planning

Marlin has been helping many organisations take a refreshing look at their approach by running a “health-check.” Here Dan Geaves, our Strategy Director gives an overview of the approach taken and the benefits it brings.

KatyMarch 15, 2023

Blog Data & Optimisation Digital Major Donor Strategy

Attribution – How to track donor conversions

When you have multiple channels delivering campaigns to your audience it can be hard to decipher exactly what inspired them to convert. An attribution model gives you the tools to accurately track your digital fundraising success and conversions.

KatyFebruary 13, 2023

Blog Appeals Creative Digital Fundraising Strategy

5 things to test in your social ads for your Christmas Appeal

Ahead of Christmas Appeal season, here are some tests you can do with your social media ads to get a better idea of what resonates with your current and prospective supporters.

KatyOctober 31, 2022

Blog Digital Fundraising News Strategy

NextAfter NIO Conference

I recently had the opportunity to travel to Kansas City, Missouri to attend and present at the Nonprofit Innovation and Optimization (NIO) Summit put on by NextAfter. The event itself is an annual conference for nonprofit marketers and fundraisers looking to grow their online fundraising.

KatyOctober 12, 2022

Blog Data & Optimisation Digital Fundraising Strategy

4 A/B Tests to Improve Your Nonprofit Value Proposition

Whether you’re trying to raise more money online, communicate with donors face-to-face, or increase revenue from a direct mail appeal — your nonprofit value proposition is the most valuable tool to influence someone to give to you.

KatyOctober 6, 2022