Low Hanging Fruit Series: Thank you pages

— by Jakob J, a 2 min read Low Hanging Fruit: digital wins that are there for the picking. Jakob is Marlin’s growth executive and he’s always on the lookout for small changes you can make to your website that can potentially make a big difference to your online presence.…
July 23, 2020

Racism and racial injustice reads

It’s a crucial time to listen and learn, so we asked the Marlin team what they’re reading, watching and hearing at this moment to help them comprehend the global reckoning with racism.   Updated as of 28 July 2020 13th on Netflix When they see us on Netflix Run The…
June 25, 2020

Truthfully Speaking…..

— by Clayton Thomas - 8 min read 12 Steps To Capturing The Voice Of A Signatory In A Fundraising Letter Writing for someone else is a tricky job. How do you ensure that you capture the information you need while being true to the tone of voice and attitude…
June 5, 2020

Accelerating your digital transformation

Accelerating your digital transformation Over the past few months, we have seen a significant acceleration across the Australian and the global economy in the shift to digital channels for all parts of life, from groceries and essentials to entertainment to health and wellness. Recent research by McKinsey indicates that digital…
June 4, 2020

Top 6 Examples of Nonprofits making effective use of digital technology

Top 6 Examples of Not For Profit Organisations Making Effective Use of Digital Technology — by Marlin Communications There are some Not For Profit organisations out there that are making very effective use of digital technology in order to achieve their goals. Although non-profits are structured differently, the concepts that…
June 2, 2020

In a four degree hotter world…

— by Karl Tischler - 8 min read This article will not appeal to everyone—nor is it intended to. This article will be about the two most important issues of our time; Climate Change and Capitalism—and a lament about the sector that I love most, advertising. Late last year, I…
June 2, 2020

Is Hope the Answer?

— by Deborah Niski - 3 min read “Give hope to a family in need this Christmas.” “Give the gift of hope.” “Bring hope to those who need it most” We see a lot of headlines and calls to action featuring “hope”. The idea is upbeat and simple, but does…
June 2, 2020

Story Power

— by Deborah Niski - 8 min read So, it’s a sunny morning. A Tuesday. You bought milk this morning. And bread. Why? Because you’d run out? Because your kids only eat toast for breakfast? You could have made the purchase for any number of rational, easy-to-understand reasons. Now think…
June 2, 2020

Gifts in Wills fundraising during an uncertain time

— by Karl Tischler – 8 min read As I write this, the weekend that’s just passed has been one where the many restrictions we’ve been living with for the past six weeks have eased. And it felt like there was a communal sigh of relief as people went out,…
May 7, 2020

Digital Donor Acquisition in the time of COVID-19

— by James Hornitzky - 5 min read 2020 has been a big year with huge ups and downs, and we are only a third of the way through. With the bushfires earlier this year and the global coronavirus crisis, there has been a significant increase in funds raised through…
April 30, 2020