Google Analytics is one of the most powerful tools for understanding how your website or web app is performing. Use these 5 metrics as a base.
Marlin CommunicationsNovember 17, 2020
Thinking about your Christmas Appeal campaigns? Here's 7 inspiring Christmas Appeal campaigns we like and why.
KatyOctober 20, 2020
Are you making the most of your Google Ad Grants account? Most charities aren’t. Here's what you need to know to bring max value.
KatyOctober 9, 2020
— by Miriam, Senior Copywriter – 5 min read PART ONE: THE HUNT A friend who volunteers for a not-for-profit recently asked me how to best approach and talk to a beneficiary about their story. This got me thinking. We all know that a compelling case study (you know,…
Marlin CommunicationsSeptember 22, 2020
MEDIA RELEASE 15 September 2020 Marlin Communications hires digital fundraiser to meet client demands. Marlin Communications (Marlin) has appointed a new digital fundraiser to join their for-purpose agency to deliver digital fundraising and marketing services to its charity partners. Samara Gentle, formerly the National Digital Marketing Lead at St…
KatySeptember 15, 2020
Google Analytics is one of the most powerful tools for understanding how your website or web app is performing. However, it can become a time-consuming, complex tool to work with and can be very difficult for non-technical roles to understand. To make the process of reviewing reports easier for non-technical…
KatySeptember 4, 2020
In northern Scandinavia, there is a saying, “Many small streams form a river in the end”. This saying could apply to many different situations, it seems especially relevant in the world of micro-donations. While regular givers rightly are the focus for any good donation strategy, micro-donations can be an effective…
KatySeptember 2, 2020
Thinking about your Christmas Appeal in September? — by Marlin Communications Where has the year gone? With Christmas only a few months away, we began thinking about the amazing and creative Christmas campaigns we have seen from nonprofits in recent years. As you begin planning your Christmas appeal, we thought…
KatySeptember 1, 2020
Websites and apps have been an integral part of all our daily lives for many years now. In fact we’re so used to them we often don’t bother to question whether there are differences between the two. However, many nonprofits are now finding themselves wondering which option would be better…
KatyAugust 22, 2020
