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Inside MarlinNews

Marlin hires digital fundraiser to meet client demands.

MEDIA RELEASE   15 September 2020 Marlin Communications hires digital fundraiser to meet client demands. Marlin Communications (Marlin) has appointed a new digital fundraiser to join their for-purpose agency to deliver digital fundraising and marketing services to its charity partners.  Samara Gentle, formerly the National Digital Marketing Lead at St…
September 15, 2020
DigitalStrategy

Simplifying Google Analytics for Websites

Google Analytics is one of the most powerful tools for understanding how your website or web app is performing. However, it can become a time-consuming, complex tool to work with and can be very difficult for non-technical roles to understand. To make the process of reviewing reports easier for non-technical…
September 4, 2020
FundraisingStrategy

The Disruptive Concept of Micro-Donations

In northern Scandinavia, there is a saying, “Many small streams form a river in the end”. This saying could apply to many different situations, it seems especially relevant in the world of micro-donations. While regular givers rightly are the focus for any good donation strategy, micro-donations can be an effective…
September 2, 2020
AppealsCreativeStrategy

7 inspiring Christmas Appeal Campaigns

Thinking about your Christmas Appeal in September? — by Marlin Communications Where has the year gone? With Christmas only a few months away, we began thinking about the amazing and creative Christmas campaigns we have seen from nonprofits in recent years. As you begin planning your Christmas appeal, we thought…
September 1, 2020
Digital

When is a website not a website? When it’s a web app.

Websites and apps have been an integral part of all our daily lives for many years now. In fact we’re so used to them we often don’t bother to question whether there are differences between the two. However, many nonprofits are now finding themselves wondering which option would be better…
August 22, 2020
Inside Marlin

On balance…

July has been B Corp month. If you are a B Corp, it’s been a celebration of all that’s good and noble about what B Corp certification means. For those that don’t really know what being a B Corp is about, B Corp is essentially a measure that any business…