Marlin spoke to four trailblazers in the GIW space to gather their experience and insights. Tune in throughout the week to hear from each. Up next is Alexis Escavy, Key Relationship Manager at Greenpeace Australia Pacific.
KatySeptember 5, 2022
Over the past decade, our digital fundraising partners, NextAfter, have been testing online fundraising tactics. With 3,500+ experiments conducted, they’ve organised their most recent, data-driven online fundraising ideas and tactics you need to start reaching those targets. The original blog post can be found here.
KatyAugust 23, 2022
With over 10 years of experience in the government and NFP sectors developing and implementing national digital marketing and fundraising strategies, Marlin’s Digital Fundraising Strategist, Samara Gentle, has seen it all. Here are Samara’s seven things to help you improve your online fundraising efforts.
KatyAugust 23, 2022
When it comes to creating a digital strategy that actually delivers results, it pays to think first and act second. Rushing into a digital strategy simply because everyone else is doing the same thing could lead you down an expensive path – costing both time and money.
KatyAugust 11, 2022
It has been an ongoing bone of contention for me that Marlin never really had, what our Strategy Director Dan Geaves calls a catch phrase, AKA a slogan, a tagline, a positioning statement – a public facing sentence that captures the essence of our brand. I’ve worked in global brand…
KatyJuly 27, 2022
With the help of NextAfter, we’ve become testing and optimisation converts. To do so requires a concerted effort to test various elements across your organisation’s website. Check out Nathan’s blog post, featuring 8 ways you can improve your donation page to learn more about your donors and increase your online…
KatyJuly 25, 2022
A day in the life - So many questions, so little time. And if that heaving inbox, filled with spot fires, red flags and issues galore seems familiar – you’re not alone. How to manage burnout is an ongoing challenge in our sector: it’s the perfect storm of values-driven people…
KatyJune 9, 2022
I just returned from my first in-person conference since the start of the pandemic, where I had the privilege of presenting a case study with Lenny Elario from the Australian Red Cross on creating rich story-driven experiences for mid-value donors. The Fundraising Institute of Australia (FIA) 2022 national conference was…
KatyJune 7, 2022
Like many, my phone and inbox has been filled with messages of Saturday night’s election result. Overwhelmingly, those messages are filled with a sense of renewed optimism and positivity.
KatyMay 26, 2022
