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Inside Marlin

On balance…

July has been B Corp month. If you are a B Corp, it’s been a celebration of all that’s good and noble about what B Corp certification means. For those that don’t really know what being a B Corp is about, B Corp is essentially a measure that any business…
July 31, 2020
DigitalStrategy

Low Hanging Fruit Series: Thank you pages

— by Jakob J, a 2 min read Low Hanging Fruit: digital wins that are there for the picking. Jakob is Marlin’s growth executive and he’s always on the lookout for small changes you can make to your website that can potentially make a big difference to your online presence.…
July 23, 2020
BlogInside Marlin

Racism and racial injustice reads

It’s a crucial time to listen and learn, so we asked the Marlin team what they’re reading, watching and hearing at this moment to help them comprehend the global reckoning with racism.   Updated as of 28 July 2020 13th on Netflix When they see us on Netflix Run The…
June 25, 2020
FundraisingStrategy

Truthfully Speaking…..

— by Clayton Thomas - 8 min read 12 Steps To Capturing The Voice Of A Signatory In A Fundraising Letter Writing for someone else is a tricky job. How do you ensure that you capture the information you need while being true to the tone of voice and attitude…
June 5, 2020
BlogInside MarlinNews

In a four degree hotter world…

— by Karl Tischler - 8 min read This article will not appeal to everyone—nor is it intended to. This article will be about the two most important issues of our time; Climate Change and Capitalism—and a lament about the sector that I love most, advertising. Late last year, I…
June 2, 2020
FundraisingStrategy

Is Hope the Answer?

— by Deborah Niski - 3 min read “Give hope to a family in need this Christmas.” “Give the gift of hope.” “Bring hope to those who need it most” We see a lot of headlines and calls to action featuring “hope”. The idea is upbeat and simple, but does…
June 2, 2020
BlogFundraisingStorytelling

Story Power

— by Deborah Niski - 8 min read So, it’s a sunny morning. A Tuesday. You bought milk this morning. And bread. Why? Because you’d run out? Because your kids only eat toast for breakfast? You could have made the purchase for any number of rational, easy-to-understand reasons. Now think…
June 2, 2020