Blog Archives - Marlin Communications

Blog Data & Optimisation Digital Strategy

Why A/B Testing could be the most valuable thing you do for your donor communications

Discover how A/B testing helps nonprofits improve donor engagement and fundraising results. Learn how small, data-driven changes to your emails and landing pages can uncover powerful insights, build supporter trust, and drive lasting revenue growth.

KatyOctober 15, 2025

Blog Inside Marlin News

Marlin congratulates Nicole Jensen on new board appointment with RAEN

Marlin proudly congratulates Nicole Jensen, Digital Fundraising Strategist, on her appointment to the RAEN board — a disability-led organisation supporting Autistic and ADHD people across Tasmania. Discover how Nicole’s expertise will help drive positive change and strengthen neurodivergent advocacy statewide.

KatyOctober 14, 2025

Blog Creative Digital Fundraising Strategy

Who Do We Really Trust? Understanding Parasocial Relationships in Modern Marketing

A parasocial relationship is a one-way emotional bond between an audience member and a personality, such as a podcast host, creator, or campaign figurehead. Although there’s no actual relationship, the person feels familiar.

KatyJuly 23, 2025

Blog Gifts in Wills

What I wish boards knew about Gifts in Will

Gifts in Wills are profound, powerful, and too often misunderstood. Here’s what I wish every board truly knew about this extraordinary kind of giving.

KatyJune 22, 2025

Blog Appeals Community Fundraising Storytelling

Marlins tips for maximising your Tax Appeal

With a combined experience of over 100 years in fundraising, we asked our Marlin Team to share their top tips to help you maximise your tax appeal.

KatyMarch 6, 2024

Blog Creative Fundraising

Three simple ways you can influence the fundraising culture of your organisation

What can you do to help your organisation see your value as a fundraiser? Fundraising copywriter Laura Neill shares three simple tips.

KatyFebruary 14, 2024

Blog Appeals Digital Fundraising Strategy

Email tactics to use this Tax time

The end of financial year is upon us already! While you might still be getting through your latest shoulder appeal, it doesn’t hurt to start thinking ahead about what you might do differently to help drive support from your donors. After all, Tax time is the biggest time of year.

KatyFebruary 9, 2024

Blog Appeals Creative Fundraising Storytelling

From content to great copy. What do writers need to develop good copy?

A good writer knows how to tell a good story. But only you have the knowledge and information they need to tell a great one. Kirsty Ventura, one of our copywriters at Marlin Communications, discusses the information she looks for in a brief to help her craft the best copy…

KatyDecember 18, 2023

Blog Creative Fundraising Strategy

What makes a compelling case study story?

What’s the difference between a good case study, and a great one? In this article, Copywriter Laura Neill breaks down the six elements that can elevate your case study to new heights.

KatyDecember 11, 2023

Blog Appeals Fundraising Major Donor Strategy

How RFDS SE used benchmarking to develop their Mid-Value programme

The 2023 Essentials Report identified the mid-value donor segment (defined as gift of $1,000 or more) as one of the fastest growing segments.

KatyDecember 11, 2023

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