A parasocial relationship is a one-way emotional bond between an audience member and a personality, such as a podcast host, creator, or campaign figurehead. Although there’s no actual relationship, the person feels familiar.
KatyJuly 23, 2025
In July 2023, FIA, in partnership with More Strategic, presented part two of their Cost of Living & Giving webinars. Self-reported by Australian and New Zealand donors, cost of living pressure was given as the top reason for not donating to charities in 2023. The research was clear: “the cost…
KatyNovember 30, 2023
Instagram is evolving as a platform that supports social causes in Australia. The latest exciting news for Australian nonprofit fundraisers is that Instagram fundraising is now available down under! This feature enables users in Australia to raise funds for their favourite causes and nonprofits, making it easier than ever to…
KatyOctober 27, 2023
Discover how a straightforward design tweak, the introduction of an icon and a grey box, led to an 11.5% increase in donations. Dive into the subtle art of design improvements, and learn how minute changes can significantly impact user behaviour and engagement, ultimately driving higher donation rates.
Marlin CommunicationsSeptember 29, 2023
Google Analytics has long been an important tool for those in fundraising and marketing communications roles keen to understand how their digital campaigns perform / how their content performs / and ultimately if people are doing the things we want them to do.
KatySeptember 20, 2023
With the sunsetting of Google Optimize, Marlin encourages all organisations to put in place a plan to move to a new A/B testing tool to ensure a smooth transition. Marlin has provided recommendations of two tools organisations can investigate to see which better suits their needs.
KatyJuly 31, 2023
It is hard to be new at things—from small things to global pandemics. If we feel we don’t have relevant experience or expertise we can feel afraid and less inclined to jump in. Here Dan Geaves, our Strategy Director gives an overview of how Marlin has developed a confidence creating…
KatyMay 22, 2023
As the end of the financial year approaches, many organisations like yours are gearing up for their annual fundraising appeals. Your concepts, timelines and case studies are all in full swing as you inch closer towards your lodgement date.
KatyMay 22, 2023
When you have multiple channels delivering campaigns to your audience it can be hard to decipher exactly what inspired them to convert. An attribution model gives you the tools to accurately track your digital fundraising success and conversions.
KatyFebruary 13, 2023
