Marlin spoke to four trailblazers in the GIW space to gather their experience and insights. Tune in throughout the week to hear from each. Up next is Alexis Escavy, Key Relationship Manager at Greenpeace Australia Pacific.
Marlin spoke to four trailblazers in the GIW space to gather their experience and insights. Tune in throughout the week to hear from each. First up is Cherie Hansell, Key Relationship Manager from the Wilderness Society Australia.
KatySeptember 5, 2022
Over the past decade, our digital fundraising partners, NextAfter, have been testing online fundraising tactics. With 3,500+ experiments conducted, they’ve organised their most recent, data-driven online fundraising ideas and tactics you need to start reaching those targets. The original blog post can be found here.
With over 10 years of experience in the government and NFP sectors developing and implementing national digital marketing and fundraising strategies, Marlin’s Digital Fundraising Strategist, Samara Gentle, has seen it all. Here are Samara’s seven things to help you improve your online fundraising efforts.
When it comes to creating a digital strategy that actually delivers results, it pays to think first and act second. Rushing into a digital strategy simply because everyone else is doing the same thing could lead you down an expensive path – costing both time and money.
KatyAugust 11, 2022
With the help of NextAfter, we’ve become testing and optimisation converts. To do so requires a concerted effort to test various elements across your organisation’s website. Check out Nathan’s blog post, featuring 8 ways you can improve your donation page to learn more about your donors and increase your online…
KatyJuly 25, 2022
A day in the life - So many questions, so little time. And if that heaving inbox, filled with spot fires, red flags and issues galore seems familiar – you’re not alone. How to manage burnout is an ongoing challenge in our sector: it’s the perfect storm of values-driven people…
KatyJune 9, 2022
I just returned from my first in-person conference since the start of the pandemic, where I had the privilege of presenting a case study with Lenny Elario from the Australian Red Cross on creating rich story-driven experiences for mid-value donors. The Fundraising Institute of Australia (FIA) 2022 national conference was…
KatyJune 7, 2022
At Marlin, our clients are consistently looking for new approaches to donor acquisition and care. This blog article from our Agency Partner, NextAfter, will show you three tested and proven donor cultivation strategies you can use to start building deeper relationships with your donors and raising more money for your…
KatyMay 26, 2022