What’s the difference between a good case study, and a great one? In this article, Copywriter Laura Neill breaks down the six elements that can elevate your case study to new heights.
Senior Copywriter Laura Neill reflects on one of the year’s most personally meaningful campaigns – the fight to save a tiny fish found nowhere else in the world.
In July 2023, FIA, in partnership with More Strategic, presented part two of their Cost of Living & Giving webinars. Self-reported by Australian and New Zealand donors, cost of living pressure was given as the top reason for not donating to charities in 2023. The research was clear: “the cost…
Instagram is evolving as a platform that supports social causes in Australia. The latest exciting news for Australian nonprofit fundraisers is that Instagram fundraising is now available down under! This feature enables users in Australia to raise funds for their favourite causes and nonprofits, making it easier than ever to…
It is hard to be new at things—from small things to global pandemics. If we feel we don’t have relevant experience or expertise we can feel afraid and less inclined to jump in. Here Dan Geaves, our Strategy Director gives an overview of how Marlin has developed a confidence creating…
As the end of the financial year approaches, many organisations like yours are gearing up for their annual fundraising appeals. Your concepts, timelines and case studies are all in full swing as you inch closer towards your lodgement date.
Marlin has been helping many organisations take a refreshing look at their approach by running a “health-check.” Here Dan Geaves, our Strategy Director gives an overview of the approach taken and the benefits it brings.
Ahead of Christmas Appeal season, here are some tests you can do with your social media ads to get a better idea of what resonates with your current and prospective supporters.
I recently had the opportunity to travel to Kansas City, Missouri to attend and present at the Nonprofit Innovation and Optimization (NIO) Summit put on by NextAfter. The event itself is an annual conference for nonprofit marketers and fundraisers looking to grow their online fundraising.