Fundraising Archives - Page 3 of 6 - Marlin Communications

A Gifts in Wills Conversation with Cherie Hansell

Marlin spoke to four trailblazers in the GIW space to gather their experience and insights. Tune in throughout the week to hear from each. First up is Cherie Hansell, Key Relationship Manager from the Wilderness Society Australia.

KatySeptember 5, 2022

Blog Data & Optimisation Digital Fundraising Strategy

10 years of decoding what works in online fundraising

Over the past decade, our digital fundraising partners, NextAfter, have been testing online fundraising tactics. With 3,500+ experiments conducted, they’ve organised their most recent, data-driven online fundraising ideas and tactics you need to start reaching those targets. The original blog post can be found here.

KatyAugust 23, 2022

Blog Community Fundraising Digital Fundraising

7 Things I Wish I’d Known as a Digital Fundraiser

With over 10 years of experience in the government and NFP sectors developing and implementing national digital marketing and fundraising strategies, Marlin’s Digital Fundraising Strategist, Samara Gentle, has seen it all. Here are Samara’s seven things to help you improve your online fundraising efforts.

KatyAugust 23, 2022

Blog Digital Fundraising Strategy

How to create a digital strategy

When it comes to creating a digital strategy that actually delivers results, it pays to think first and act second. Rushing into a digital strategy simply because everyone else is doing the same thing could lead you down an expensive path – costing both time and money.

KatyAugust 11, 2022

Blog Data & Optimisation Digital Fundraising

8 ways to improve your donation page

With the help of NextAfter, we’ve become testing and optimisation converts. To do so requires a concerted effort to test various elements across your organisation’s website. Check out Nathan’s blog post, featuring 8 ways you can improve your donation page to learn more about your donors and increase your online…

KatyJuly 25, 2022

Blog Community Fundraising Fundraising Inside Marlin Storytelling

Reflections of a busy fundraiser

A day in the life - So many questions, so little time. And if that heaving inbox, filled with spot fires, red flags and issues galore seems familiar – you’re not alone. How to manage burnout is an ongoing challenge in our sector: it’s the perfect storm of values-driven people…

KatyJune 9, 2022

News Blog Data & Optimisation Digital Fundraising Strategy Websites

How to create rich story-driven experiences for mid-value donors – reflections from FIA 2022

I just returned from my first in-person conference since the start of the pandemic, where I had the privilege of presenting a case study with Lenny Elario from the Australian Red Cross on creating rich story-driven experiences for mid-value donors. The Fundraising Institute of Australia (FIA) 2022 national conference was…

KatyJune 7, 2022

Blog Data & Optimisation Digital Fundraising Strategy

Three Proven Non-Profit Donor Cultivation Strategies

At Marlin, our clients are consistently looking for new approaches to donor acquisition and care. This blog article from our Agency Partner, NextAfter, will show you three tested and proven donor cultivation strategies you can use to start building deeper relationships with your donors and raising more money for your…

KatyMay 26, 2022

Blog Branding Creative Fundraising Storytelling Strategy

Brand awareness as a critical piece of your fundraising puzzle

I’m returning from a very fun and informative few days at DigiRaise + EventRaise 2022. I heard some great speakers and got that freshly reawakened pleasure of hanging out in a large group in another city. Thank you Covid for making this year’s in-person experience even more rewarding!

KatyMay 6, 2022

News Blog Data & Optimisation Digital Fundraising Strategy Websites

Nonprofit analytics: How accessible data can make non-profits more effective

As nearly every aspect of our lives moves online, it’s time for every nonprofit to consider making the shift to digital first fundraising. Doing so requires a concerted effort to analyse and optimise your digital acquisition and fundraising strategy. This blog article from our exclusive Agency Partner, NextAfter, covers how…

KatyApril 14, 2022